An typically repeated city legend concerning the Ford Mannequin T has been circulating on the web for some time now, and I’m right here, predictably, to put a cease to the entire enjoyable. The rumor goes one thing like this: Henry Ford wanted to “recall” some early batches of Mannequin Ts as a result of the penny-pinching industrialist used Spanish Moss to stuff the seats, however did nothing to scrub or decontaminate the stuffing, resulting in his clients getting bit within the ass by chiggers, no-see-ums, and all types of different nasty biting bugs.
The Spanish Moss delusion is an entertaining story, one which Google’s ineffective AI search engine has picked up on as truth, however I’m right here to inform you it’s often-repeated bunk appropriate just for these Fb-downloaded memes despatched by your Me-Maw at 3 a.m. to the household group chat.
I first heard this story just a few years in the past and I used to be fairly stunned. How had I by no means heard this earlier than! It looks as if one thing {that a} automotive history-obsessed child rising up within the shadow of the Ford Motor Firm would find out about. I spent many a chilly, wet Michigan weekend absorbing Ford details from the Henry Ford Museum. I’ve learn many books about Henry Ford—actual printed pages researched by people exterior the corporate—and none recount this story.
Properly, there’s a purpose for that. It appears the Spanish Moss stuffing story is a regional city legend that began by Southerners and unfold to the web. The earliest occasion I can discover of this story being recounted on-line is from a 2003 discussion board put up on Yesterday’s Tractors. The poster cites a tour group operator in Savannah, Georgia, because the supply for the knowledge. In reality, I discovered a number of websites from the web’s early days that repeat this delusion straight from some Southern tour information’s mouths, so it appears this legend has had an extended life within the South than on-line.
I might discover nothing within the Detroit Free Press archives housed within the Detroit Public Library a few sudden “recall” or sale-stopage even into the earliest days of the Mannequin T. Nothing within the Detroit society papers (principally gossip rags), nor within the New York Times both. The Ford Motor Firm’s gracious archivists turned up diddly squat about Spanish Moss, however loads of proof that Ford constructed the seats in even the earliest Mannequin T out of the identical supplies as carriage seats—horsehair and cotton batting. The archivist did discover a letter from a Spanish Moss provider out of Louisiana urging Ford to think about the fiber for his automobiles, however no motion was ever taken. Even when the letter had led to a change in seat stuffing, it might be Spanish Moss from a Southern provider who would know to correctly dry and treatment the moss to rid it of biting bugs.
Spanish Moss is a local, perennial epiphytic herb, based on the U.S. Division of Agriculture. It’s often known as that drippy plant that hangs from timber within the American South, making Louisiana swamps look much more spooky and atmospheric than they’re already. It’s been used to assist human butts since Native American tribes first used it to make a course cloth from the curly inside fibers of the plant, weaving rugs and small cushions from moss. It later served as stuffing in all types of furnishings however fell out of favor someday within the Nineteen Forties, based on the Los Angeles Instances. So whereas the timing was proper for Spanish Moss to be included within the Mannequin T, there may be nonetheless no proof this ever occurred.
The precise first recall ever issued got here only a 12 months after the founding of the Nationwide Freeway Site visitors Security Administration. Earlier than the Administration, there was nobody to power corporations to recall automobiles, so the timing is sensible. In 1971, Common Motors recalled 6.7 million Chevrolet and GMC automobiles for harmful engine mount points.
I’m not 100% positive the place this rumor got here from, however I’ve a principle; Southerners made up the parable as a strategy to denigrate Ford and his Northern clients. Ford has a surprisingly unhealthy rap down previous the mason-dioxin line, and it’s for the perfect purpose; segregationist Southerners have plenty of animosity in the direction of the Large Blue Oval due to the work the Ford Basis did in the course of the Civil Rights Period.
OK, maintain on tight, this can be a bumpy and interesting journey. All of it begins with the Fund of the Republic; a company fashioned inside the Ford Basis devoted to defending free speech and civil liberties in the course of the McCarthyism period.
The Ford Basis was massively influential within the ’50s and ’60s, changing into the first nonprofit with a billion-dollar endowment in American historical past and the wealthiest on this planet by the mid-Fifties. To be clear, the Basis and the Ford Motor Firm are fully separate entities, however nobody has ever blamed racists for being too nuanced in what they hate. The Ford household would finally half methods with the Basis in 1976, solely returning in 2019 when the Basis named Henry Ford III (Edsel II’s son) as a trustee.
Neither the left, nor the precise actually trusted the Ford Basis. Began by Henry Ford’s son Edsel with an endowment of $25,000 in 1936, right-wingers discovered the Foundations actions through the fund as un-American (the Fund of the Republic truly confronted questioning from the Purple-Scare Period Un-American Actions Committee of the Home of Representatives) whereas these on the left discovered the Basis undemocratic. One factor was for positive although; supporting Civil Rights was a menace to segregationists within the deep South. A 1956 Time journal article describes the attitudes of some Southerners in the direction of corporations that “assist Negro Equality,” and Ford appears to bear the brunt:
In elements of the Deep South, Ford, Falstaff and Philip Morris have been nicknamed “The Three Fs” and made the targets of a rare whispering marketing campaign and financial boycott. The cost: they’ve aided the reason for Negro equality. However the boycott motion goes far past the phonetic Fs and, as practiced by each whites and Negroes, has unfold to just about a rating of different corporations. Many of the affected corporations are reluctant to debate the topic. Says the final supervisor of the Coca-Cola bottling plant at Birmingham: “I might inform you an entire lot about it, however I’d simply somewhat not say something.” Says an official of the Kraft Meals Co. (which was criticized for sponsoring a tv exhibiting of Eugene O’Neill’s The Emperor Jones’): “In the event you begin combating, you simply give these idiots a dignity they don’t deserve.”
Most of the boycotts are unorganized, word-of-mouth affairs. Some crop up in a single day and wither as swiftly. Others final for weeks or months within the ebb and circulation of their effectiveness.
The Realizing Smile. Of all the businesses, Ford has most likely been probably the most affected. It’s blamed for the civil rights spending of the Fund for the Republic—over which the corporate has no management.
An Alabama supplier says his gross sales are off 50%, attributes a part of that drop to the boycott. Says he: “If someone says one thing about it—even a buddy—and also you deny it, they only smile at you.” Provides W. M. Turner, a supplier in Selma, Ala.: “The criticism of the whites—and I’m sur prised at among the clever folks concerned—hurts, and we haven’t acquired the Negro commerce, so you’ll be able to see how it’s.” Ford efforts to fight the criticism have been lower than profitable. The Memphis meeting plant, for instance, started pasting its automotive home windows with stickers, studying: “Constructed within the South by Mid-Southerners.” One outcome: the slogan led to such gutter parodies as: “In-built Africa by Apes.”
Oof, that’s some ugly stuff. And it retains getting uglier. In 1960, an segregationist group known as the Members of the Residents’ Council of Larger New Orleans issued flyers alerting residents to not purchase Fords because of the firm’s “tax free foundations.” Undeterred, the Ford Basis solely elevated funding to organizations just like the NAACP because the Civil Rights Motion gained steam. From the Basis’s web site:
Between 1965 and 1970, Ford Basis grants regarding African-Individuals elevated from 2.5% of complete home programmatic outlays to a staggering 40%. This dramatic shift in grant funding coincided with new management on the prime, however there was additionally a rising push amongst Ford’s program workers to assist racial justice grantees extra overtly.
One such Ford program officer was Christopher Edley, a Harvard-educated lawyer who had served on the U.S. Fee on Civil Rights till 1963, when he joined Ford. He was the muse’s first African-American program officer. In 1965, with the Civil Rights Act newly on the books, Edley argued that the Ford Basis had in actual fact completed little to deal with the nation’s racial points head-on, and that Ford must be doing extra to assist the implementation of the Act.
Edley started with a trademark of philanthropic programmatic planning: he surveyed the sector of organizations working on this space — figuring out potential grantees.
The irony is, in fact, that many activist contemplate the Ford Basis as partaking in what is called “Company Seize.” Radical Black Energy thinkers like scholar Robert L. Allen thought the Basis was co-opting Black folks’s struggles with the intention to make the motion simpler to swallow however in the end much less efficient. Certainly, within the Sixties, the NAACP shifted its focus from combating the horrors of lynching to training reform—one of many Basis’s primary priorities. The Ford Basis describes itself as favoring “rational” and “constructive” applications over “the person on the street” wants throughout this time.
This soup appears, to me, to be good for cooking up a delusion that permits your entire South to tug one over on the haughty Ford and his son’s meddling, do-gooder Basis. The parable uniquely combines a scarcity of frequent sense about native Southern issues on the a part of the Northern industrialist with the bodily comedy of Ford clients actually getting bitten within the ass by a logo of the South for the transgression of shopping for a Ford. It’s precisely the sort of info flotsam repeated by tour guides and on web varieties the world over till it turns into a enjoyable truth, that was by no means a truth in any respect.
I assume we’ll by no means actually know the place the Ford Mannequin T/Spanish Moss delusion got here from, however bear in mind: don’t imagine every thing you learn on the web.
