Cupra is making ready to introduce a number of new electrical autos (EVs) into the Australian market, and it’s intent on launching every at a aggressive however sustainable worth.
Successive worth cuts by Tesla noticed a bunch of manufacturers slash costs on their very own EVs final yr, considerably impacting resale values. Between March and October of 2024, Tesla dropped Mannequin Y costs in Australia thrice, with the bottom RWD mannequin falling to $55,900 earlier than on-road prices – round $13,000 lower than what one value in 2023.
With the electrical Tavascan SUV and Born VZ each set to reach by the tip of 2025, Cupra Australia says it’s dedicated to minimising buyer nervousness over EV resale values going ahead.
The Tavascan begins from $60,990 earlier than on-road prices in Australia, undercutting the associated Skoda Enyaq and best-selling Tesla Mannequin Y, whereas the Born VZ has but to be priced.
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Cupra Tavascan
“Stability might be the important thing phrase right here. You need to be conscious of {the marketplace}, however continuously altering costs each different month isn’t an incredible place to be in,” Cupra Australia product and advertising and marketing boss Jeff Shafer instructed CarExpert on the native launch of the Tavascan.
“I believe we need to have stability, however that doesn’t imply we received’t have presents, financing offers, or different inclusions now and again.
“However finally, we would like clients to trust in our pricing. We’re not aiming for to be on the entry level, we’ve positioned ourselves to supply one thing attainable, but extra than simply mainstream.”
Along with competing with different European producers and Tesla, Cupra faces competitors from a recent wave of Chinese language EVs in Australia, lots of which retail for between $30,000-60,000.
Mr Shafer says that sticker worth isn’t every thing on the subject of assessing the worth of a brand new EV.
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Cupra Born VZ
“One other key issue is that worth isn’t nearly the price of the automotive—it’s additionally concerning the possession expertise and the help we provide, significantly with our EV choices,” he defined.
“Whether or not that’s servicing, battery protection, financing choices, or the power of our community to help you all through your EV journey.
“We might help with charging options and different elements of EV possession, and that’s the place our place inside a bigger automotive group provides us a major benefit. It’s not simply concerning the day you purchase the automotive—it’s concerning the expertise one yr in, two years in, and even 5 years down the road.”
Cupra will supply two variants of the Tavascan at launch – the bottom Endurance and flagship VZ – with the latter anticipated to command favour amongst consumers regardless of its greater price ticket.
The Tavascan VZ begins from $74,490 earlier than on-roads, a $13,500 premium over the Endurance.
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Cupra Tavascan
