Thursday, July 31, 2025

Cupra Born VZ: EV scorching hatch coming early 2026, extra inexpensive choices may comply with

Cupra Australia will lastly carry the 240kW Born VZ electrical scorching hatch early in 2026, although clients anticipating much less highly effective variants must wait just a little longer.

Talking with CarExpert, head of product for Cupra Australia – Jeff Shafer – stated the high-performance Born will arrive in the beginning of subsequent 12 months (regardless of being earmarked for late-2025 as not too long ago as March), whereas lesser variants might arrive with an incoming mid-life facelift.

“We’re within the means of planning the remainder of the Born vary past the VZ – even for the VZ we’re nonetheless locking in a few last particulars,” Mr Shafer stated.

“There’s a facelift coming quickly, so we’re trying on the timing when it comes to whether or not it is sensible to carry [lower variants] again within the shorter time period, or watch for the [mid-life update].”

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Requested about how the ever-changing EV market has impacted Cupra’s strategy, notably almost about re-introducing the Born, Mr Shafer stated the Spanish model will deal with driver enjoyment and worth to face out from growing competitors from the likes of rising Chinese language manufacturers.

“Cupra doesn’t aspire to be all issues to all individuals… so we actually wish to ensure that we’re bringing vehicles which can be interesting to individuals’s feelings, and are above all enjoyable to drive,” Mr Shafer stated.

“With the Born, we obtained quite a lot of constructive suggestions on the experience and dealing with, and the way there was a sense of high quality. I believe these facets take the VZ as much as one other stage when it comes to the responsiveness.

“Bringing Tavascan into the market, within the EV area simply ensuring you’ve obtained a product that doesn’t comply with the others [is important].

“[Pricing] is all the time a problem, and we don’t take something without any consideration within the Australian market. It did transfer in a short time, so we’re attempting to verify we’re bringing a product that has the proper positioning, presents worth that clients can see.