British pop star Cher Lloyd lately opened up in regards to the darker aspect of the music trade, claiming that executives as soon as inspired her to pursue a relationship with Justin Bieber to spice up her profession, and followers have ideas.
Throughout an look on the “We Must Discuss” podcast Tuesday,” the singer revealed a surprising dialog she had whereas selling her album within the U.S.
Cher Lloyd, who didn’t specify which report label was liable for the suggestion, emphasised that the dialog happened “years in the past” when she was nonetheless a teen.
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Cher Lloyd Claims Music Execs Pressured Her To Date Justin Bieber For Profession Acquire
Within the current interview, Lloyd recalled asking her label for a promotional funds whereas selling her album within the U.S., solely to be flat-out denied monetary assist regardless of the corporate having spent thousands and thousands to supply the report. As a substitute of funding conventional advertising and marketing efforts, the label allegedly instructed her she wanted to take a special method, one which concerned a high-profile romance.
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“I keep in mind as soon as, whereas I used to be dwelling within the U.S. and I used to be selling my album, I walked into the report label on the time, and so they hadn’t given me a promotional funds,” the 31-year-old recalled. “We spent thousands and thousands on this album, however there’s no funds to go get folks to listen to it? So, I stroll in and I say, ‘Look, I actually need some money to attempt to push this report.’”
Nonetheless, as a substitute of monetary assist, Lloyd claimed she was met with a shocking suggestion from label executives.
“They mainly instructed me ‘no’ and that what I ‘wanted to do’ as a substitute was hit a few of the golf equipment and discover out the place Bieber is and attempt to get with him,” she alleged.
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Followers Livid After Cher Lloyd Reveals Label Pressured Her To Date Justin Bieber
Cher Lloyd’s surprising revelation that music executives pressured her to pursue Justin Bieber for profession achieve has sparked outrage amongst followers, who’re calling out the trade’s exploitative ways.
“Welp that is disgusting. These poor younger girls,” one Reddit person mentioned. “I am glad she had it in her to say no means, however think about how many individuals would not have that form of spirit, since ladies are socialized to do what different folks need first and deal with themselves final.”
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“I keep in mind how horribly the media handled Cher when she was first making waves,” one other chimed in. “This does not shock me, particularly listening to Halsey speak about how her label treats her. If the Halsey can get handled like that, there isn’t any hope for the up-and-coming younger expertise. Document labels have gotten manipulation and abuse right down to a fine-honed artwork.”
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Cher Lloyd Was In A Dedicated Relationship Whereas This Occurred
Lloyd, who was a teen on the time, was left shocked by the suggestion that she ought to manufacture a relationship with a extra well-known artist to extend her visibility.
“I used to be instructed to go hook up with somebody mega-famous and mainly leech off the again of another person’s fame,” she mentioned.
The “Swagger Jagger” singer expressed frustration, recalling how the incident left her feeling like she wasn’t “ok to spend money on” and that the label was extra targeted on manufactured publicity stunts than supporting her music.
Extra Outrage Erupts Amid Cher Lloyd’s Claims
“The leisure trade is inventive folks being taken benefit of by power-hungry sociopaths,” a 3rd mentioned after listening to the interview.
As one other social media person wrote, “That is truthfully disgusting, not only for Cher however for Justin too. I would think about that this kind of factor has occurred earlier than and contemplating his unhealthy expertise with the trade, it simply makes it worse.”
They added, “And so they’re youngsters. Cher was a teen right here. The exploitation of this trade is absolutely sick.”
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Justin Bieber’s Involvement
It stays unclear whether or not Bieber was conscious that his identify was allegedly getting used to orchestrate a PR romance.
Bieber has been married to Hailey Bieber since 2018, and the couple welcomed their first youngster, Jack Blues Bieber, in August 2024.
As for Lloyd, she has been fortunately married to Monk since 2013, and her newest claims shine a lightweight on the questionable ways used within the music trade to fabricate fame.
