Apple’s annual fall iPhone launch occasion is simply across the nook. Final week, the corporate despatched out invitations for its fall keynote, which is slated for Sept. 9 at 10 a.m. PT. Apple is anticipated to unveil the iPhone 17 lineup, which might embrace a slimmer model of the cellphone, in addition to the Apple Watch Sequence 11 and the AirPods Professional 3.
The invite exhibits the title “Awe dropping,” with a glowing Apple brand that appears to reference Siri’s colourful glow. There’s additionally an interactive component once you view the invite on Apple.com. With a finger (cellphone or pill) or a mouse/trackpad pointer (pc), you may transfer throughout the emblem and watch the colours go from a cool blue to a vivid orange, probably evoking the Liquid Glass design component in iOS 26, which displays light-bending qualities throughout apps and capabilities. You possibly can learn extra theories about what the autumn occasion invite may signify.
The keynote might be held at Apple Park in Cupertino, California. CNET might be protecting the bulletins reside, so you should definitely comply with alongside.
Prepare for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
— Tim Cook dinner (@tim_cook) August 26, 2025
How one can watch Apple’s iPhone 17 reveal
Technically, Apple has but to substantiate the iPhone 17, however the firm’s fall occasion is the place it usually unveils its newest handsets.
You possibly can tune into the iPhone 17 occasion reside by watching the official livestream on the Apple web site or through the livestream on Apple’s YouTube channel. These streams are scheduled to start at 10 a.m. PT/1 p.m. ET on Sept. 9, 2025. CNET’s reporters may even be on the bottom and bringing you all of the updates.
What may Apple be cooking up?
Rumors for the upcoming slate of iPhones have been plentiful. Stealing the highlight is the supposed iPhone 17 Air, which might comply with within the footsteps of Samsung’s modern Galaxy S25 Edge and have a slim profile and light-weight design. The Professional mannequin might get a scratch-resistant antireflective show and an 8x telephoto lens, and the Professional Max might pack a much bigger battery. The baseline iPhone 17 might additionally boast a better refresh charge. It is doable that each one the telephones could embrace an Apple-developed 5G modem referred to as the C1 chip, which debuted on the iPhone 16E, in addition to in-house Wi-Fi chips.
We additionally anticipate to study extra in regards to the public rollout of iOS 26 later this fall. The brand new working system incorporates a Liquid Glass interface that brings a extra clear, lens-like look to the iPhone and different Apple units. The Digital camera app additionally will get a extra minimalistic design, Messages permits you to create polls in group chats and a brand new screening instrument can higher detect spam texts. You possibly can take a look at all of the options coming to iOS 26.
Watch this: Apple Will Reveal the iPhone 17 Quickly. This is What We Need
Will there be a Siri overhaul?
What we’d not hear as a lot about is the up to date model of Siri that Apple unveiled at its Worldwide Builders Convention final 12 months. The smarter model of the AI assistant has confronted repeated delays and should not arrive till subsequent 12 months or even later. However Apple might talk about different Apple Intelligence updates and options arriving on its new units.
CNET’s reporters might be on the bottom on Sept. 9, bringing you all the newest updates and impressions of no matter Apple has in retailer.
