Watching Ted Lasso is about to be costlier as Apple TV Plus is growing its month-to-month value once more for US and worldwide clients. The corporate introduced Thursday that the streaming service will now value $13 a month within the US, efficient immediately. The final time Apple raised its streaming subscription value was in 2023, bumping it as much as $10 monthly.
Should you’re an current subscriber, you’ll be able to count on to see the value change 30 days after your subsequent renewal date. Apple mentioned the price of its annual Apple TV Plus plan will keep the identical, as will the value for Apple One.
Early this 12 months, the streaming app rolled out on Android cell gadgets, extending it past Apple’s interconnected ecosystem. Apple TV Plus presents its personal library of originals like Severance, Sluggish Horses and Wolfs, and entry to stay sports activities resembling Main League Soccer and Friday Night time Baseball.
Rivals like Netflix and Peacock additionally elevated their subscription costs this 12 months, a development we have seen in streaming TV up to now three years. With this $3 value hike, the ad-free Apple TV Plus prices the identical as Paramount Plus’ premium plan, however barely lower than rival, ad-free variations of Netflix, HBO Max, Hulu and Peacock.
