Saturday, April 19, 2025

Amazon CEO: Sellers Will Move On Tariff Prices to Buyers

Amazon CEO Andy Jassy stated on Thursday that Amazon sellers would in all probability reply to President Donald Trump’s tariffs by elevating costs for shoppers.

“I believe they [sellers] will attempt to move the price on,” Jassy advised CNBC in an interview.

Trump levied a 10% tariff on all buying and selling companions and an “a minimum of” 145% tariff on China earlier this week that might affect shopper costs. The tariff information has thrown Amazon sellers right into a panic as a result of the vast majority of items on the platform, as much as 70% of merchandise per Wedbush Securities estimates, come from China.

Associated: Amazon CEO Andy Jassy Says There’s One Trait That Contributes ‘an Embarrassing Quantity’ to Being Profitable

Whereas sellers determine whether or not to boost costs or take in tariff prices, some Amazon customers may very well be responding to tariffs by stocking up earlier than any worth hikes — although Jassy says the short-term nature of purchaser information makes it onerous to inform if it is a long-term development.

“Folks haven’t stopped shopping for, and in sure classes, we do see individuals shopping for forward, but it surely’s onerous to know if it is simply an anomaly within the information as a result of it is just some days, or how lengthy it’ll final,” Jassy advised CNBC.

Amazon CEO Andy Jassy. Photographer: Michael Nagle/Bloomberg through Getty Photographs

Amazon’s market consists of roughly 9.7 million sellers that contribute to 60% of gross sales on the platform. In keeping with Fox Enterprise, greater than half of the highest sellers on Amazon are based mostly in China.

Jassy advised CNBC that Amazon has made some “strategic” stock buys and is attempting to renegotiate phrases for some buy orders in response to tariffs. In keeping with Bloomberg, Amazon canceled orders for seaside chairs, scooters, air conditioners, and different merchandise from quite a few Amazon sellers in China final week after Trump introduced his tariff plan on April 2.

Amazon Is Nonetheless Spending on AI

Jassy additionally launched his annual shareholder letter on Thursday, outlining the explanation why Amazon is ready to spend $100 billion this 12 months on AI.

In keeping with the letter, Jassy stated that AI at the moment requires a “substantial capital funding,” however will someday “not be as costly as it’s right this moment” as the price of AI chips goes down.

Associated: Amazon CEO Andy Jassy Says Incomes Workers’ Belief Takes Extra Than ‘Being Good’ — Here is How He Does It

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