Since she reinvented herself with a scream on the remix of Charli XCX’s “Von Dutch” final 12 months, Addison Rae has held my consideration, maneuvering with such ease you neglect she’s maneuvering in any respect. There’s canny joie de vivre in her campy paparazzi pictures, which discover her pumping fuel in a Saints flat-brim and nip tape, and in her crimson carpet appearances doing gonzo interpretations of basic Madonna appears to be like. And I nonetheless smile when “Food plan Pepsi” comes on on the finish of Pilates class, as it’s so wont to do, with its breathy, effervescent early-Lana vitality. In 2021, the TikTok star’s Tonight Present debut instructing Jimmy Fallon these air visitors controller dances added to my mounting pile of proof that the app was a weapon of social warfare designed to make America’s kids too dumb to battle in WWIII. Now her still-unannounced debut album is my most anticipated pop launch of 2025.
On first pay attention, “Excessive Trend,” the third single from that album, feels a bit uneventful—anti-climactic compared to the 15-second teaser, which promised “DRUGS” in scorching pink letters, visuals like outtakes from Sofia Coppola’s The Bling Ring, and synth chords that could possibly be samples from Ratatat’s self-titled debut (although they don’t seem to be). However on pay attention two, I kinda prefer it that means—the finger-snap percussion, the synth modulation midway by way of the hook, the best way it resists buoyancy and sinks slowly as a substitute. As normal, you get the sense that Rae and a crack group of inventive administrators have tried onerous to look like they haven’t tried in any respect. And as soon as once more, it has labored like a appeal.
