Are you able to discover the ability of public relations and the way it shapes the narratives of your favourite celebrities and influencers? In a media-driven world the place tales affect perceptions, publicists play a key function in amplifying voices, spotlighting tales, and driving conversations that encourage change. Julia Matina, a rising pressure within the PR business at Emily Blair Media, shares her journey—from finding out overseas in Florence to engaged on high-profile journal covers—fueling her ardour for strategic storytelling. On this unique interview, she discusses the affect of media, the fast-paced world of publicity, and what units Emily Blair Media aside in an ever-evolving business.
Meghan Forte: In what methods do you’re feeling that being a publicist can encourage the subsequent technology? (with media’s affect, and so on)?
Julia Matina: As a publicist, you will have the flexibility to form narratives, spotlight vital points, and produce consideration to voices and tales which may in any other case go unheard. In right this moment’s media-driven society, the place folks’s opinions are closely influenced by what they see and listen to, this energy is big. Being a publicist demonstrates how impactful efficient communication and strategic storytelling could be in shaping opinion, constructing and sustaining a optimistic status, and elevating consciousness about varied matters, corporations, and people.
Meghan Forte: The place did you research and what drew you to changing into a publicist, and dealing with Emily Blair Media?
Julia Matina: I earned my bachelor’s diploma from SUNY Geneseo. My faculty expertise was fairly distinctive—I solely spent two years on campus after which studied overseas in Florence, Italy, for a yr. Sadly, when COVID hit, I used to be among the many final Individuals to return dwelling, lacking the constitution flight Governor Cuomo despatched (completely not on objective). My senior yr of school concerned chilly calling, finding out for the LSAT for a possible profession in leisure legislation, and studying the CAA Powerhouse e book—hoping to sooner or later have lunch with Michael Ovitz. I landed an superior internship at Younger Hollywood, working with Joely Dwell. So, I flew to LA and selected to complete my final yr of school on-line.
Rising up with mother and father who owned a manufacturing firm and studios, I used to be immersed within the leisure world from a younger age. I did a whole lot of baby performing on Sesame Avenue and PBS Children, and spent hours at my guardian’s studio, which made the business really feel like a pure match. I took a number of PR programs in faculty and was drawn to Emily Blair Media’s (EBM) small, specialised group. I liked the inventive freedom and the thrilling initiatives Emily and the group had been engaged on. The hands-on setting and suppleness had been particularly vital to me, notably with my transfer from New York to Los Angeles. My first week concerned being on set for a Forbes cowl shoot. That have solidified my feeling that I used to be precisely the place I needed to be. The whole lot simply appeared to fall into place.
Meghan Forte: What makes Emily Blair Media distinctive?
Julia Matina: What units EBM aside is our small, specialised group. As avid customers of the content material our purchasers produce, we’ve a pure understanding of what resonates with their audiences and which methods might be only. Our group collaborates seamlessly throughout our LA, NY, and UK workplaces, mixing various views and experience. This world but close-knit strategy ensures we keep forward of business tendencies and ship distinctive, customized service to our purchasers, irrespective of the place they’re.
Meghan Forte: What’s the behind the scenes like for a publicist that many might not be conscious of?
Julia Matina: Being a publicist is a whirlwind job and each day is extraordinarily completely different. A lot of the work occurs behind the scenes—crafting press releases and pitches, marketing campaign technique, averting PR crises, constructing media relationships, establishing photoshoots or constructing style week itineraries, dealing with last-minute modifications and media requests, and so on. This function requires a whole lot of endurance and nice consideration to element, however the satisfaction of our purchasers makes each effort worthwhile.
Meghan Forte: What are a few of your specializations in your discipline ( do you deal with PR in a specific discipline like healthcare, literature, finance, etch, along with leisure?)
Julia Matina: I lead the Leisure Division at EBM, the place I symbolize a various roster of expertise, together with artists, actuality TV personalities, actors, actresses, tv hosts, and podcasters, and extra.
Meghan Forte: What are your favourite books?
Julia Matina: Love psychological thrillers…The Gifted Mr. Ripley, Strangers on a Practice, and so on.
This unique interview with Julia Matina, of Emily Blair Media has us at Social Life-style Journal intrigued! Emily Blair Media is a prime public relations agency within the Los Angeles space and across the globe. Thanks to Julia Matina, for sharing your perspective and for giving us a glimpse into your world.Skilled Web site
