Former Ilocos Sur Governor Luis “Chavit” Singson has already dropped out of the senatorial race, however his marketing campaign message continues to dominate on-line conversations, due to his workforce’s efficient use of on-line platforms, significantly Fb.
How the device was employed by the 83-year-old businessman’s workforce to rework him from an extended shot to a big contender is one more proof of social media’s influence on, and game-changing function in, trendy politics and political maneuvering.
READ: Chavit Singson retires after withdrawing Senate bid for well being causes
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In simply two months, after submitting his certificates of candidacy and handing management of his social media pages over to an expert workforce, Singson’s official Fb web page propelled to the highest of engagement rankings amongst all 66 candidates within the 2025 senatorial elections, main in metrics and complete engagement and inserting second in total attain, simply behind Senator Bong Revilla.
His verified web page Luis Chavit Singson additionally ranked third in month-to-month web follower improve, passing a million distinctive followers by January 18 this 12 months and changing into probably the most participating social media channel among the many senatoriables.
His December 2024 Fb exercise alone generated near eight instances the engagement of President Bongbong Marcos’ official account, highlighting the sturdy connection he had constructed with supporters via his daring branding and imaginative and prescient for reform.
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Impartial survey suppliers Laylo and Tangere persistently underscored Fb’s significance in trendy campaigns, rating it because the second-best platform for reaching voters, overtaking radio to land simply behind tv.
Tangere’s December 2024 survey mirrored Singson’s digital momentum, exhibiting an 11.29 proportion level surge in voter desire—the best amongst all candidates. Pulso ng Pilipinas additionally recorded a 22.75 proportion level increase in his favorability.
Whereas Singson’s retirement from politics throughout the launch of VBank on the Mall of Asia Enviornment on January 12 ended a vigorous and extremely promising marketing campaign, his workforce’s good grasp and masterly use of Fb dynamics have showcased voter-connection methods and set a benchmark for leveraging social media in Philippine elections.
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