Kapwing has launched a examine analyzing the most effective occasions to put up on TikTok, based mostly on knowledge from 15,000 of the most-viewed movies as of December 2024. The examine, which examined engagement patterns throughout 129 hashtags and 11 content material classes, supplies insights into when creators ought to put up to maximise visibility on the platform.
The examine discovered that mornings persistently yielded the very best engagement charges throughout most time zones, contradicting the frequent assumption that evenings are the most effective time to put up.
“The final findings that mornings have been really helpful throughout nearly all time zones is fascinating,” Kapwing famous. “We expect the belief is to put up later within the day when folks have completed work and usually tend to be utilizing TikTok leisurely, round 6 p.m.-10 p.m.”
Kapwing advises TikTok creators to make use of the examine’s knowledge as a place to begin moderately than adhering to a single fastened posting time. “Experiment. Use the examine and timings as a base for experiment. Take a variety of occasions from the info and use them to establish the most effective one for you, against plucking simply ‘one magic quantity,’” the corporate really helpful.
Greatest Posting Instances by Class
Kapwing categorized the most effective posting occasions by content material sort, offering insights for creators in numerous niches. Key findings embrace:
- General finest posting time: Wednesday at 12 p.m. (Japanese Time)
- Health: Monday or Wednesday at 11 a.m.
- Journey: Tuesday at 12 p.m.
- Residence Enchancment: Friday at 1 p.m.
- Meals: Tuesday at 12 p.m. or 2 p.m.
- Small Enterprise: Tuesday at 2 p.m.
- Magnificence: Wednesday at 2 p.m.
- Books: Thursday at 12 p.m. or 2 p.m.
- Pets: Saturday at 10 a.m.
- Style: Monday at 12 p.m.
- Parenting: Friday at 2 p.m.
- Leisure: Wednesday at 10 a.m.
To conduct the examine, Kapwing analyzed video timestamps throughout 11 content material classes, utilizing encoded metadata from TikTok’s “Prime” tab. The evaluation recognized patterns in publication occasions, figuring out the most typical time slots amongst extremely seen movies.
Kapwing additionally launched time-zone-specific warmth maps detailing the most effective hours to put up for customers within the Japanese, Central, Mountain, and Pacific time zones.
