Volkswagen nonetheless sells a number of vehicles, however it additionally makes a complete lot of one thing else that you simply may not count on — sausage. Volkswagen’s currywurst is famous, and initially, you had been by no means presupposed to be allowed a style, because the authentic recipe was created to solely feed Volkswagen’s staff. Besides individuals liked the style a lot, Volkswagen started promoting it to most of the people. And now, Volkswagen’s making it even simpler to pattern its sausage by promoting it in frozen, microwave-ready type in European grocery shops, Autocar experiences.
Even for those who already knew Volkswagen had a particular sausage, you may nonetheless be shocked by the scale of its sausage empire. Final yr, Volkswagen reportedly bought almost 8.6 million currywursts, and with roughly 5.2 million Volkswagen automobiles bought in the identical yr, its sausage is arguably extra fashionable than its vehicles. With the individuals demanding a lot of its sausage, it is not precisely shocking that Volkswagen would search for extra alternatives to promote its sausage, and the comfort of a TV dinner will definitely make it simpler to gobble Volkswagen’s sausage any time you need. Simply pop it within the microwave, and some minutes later, you’ve got obtained a mouthful of steamy, sizzling sausage.
Not for us
Sadly, for those who dwell within the U.S., you continue to might by no means know the style of Volkswagen’s sausage. The preliminary plan is to introduce the currywurst TV dinner in Edeka and Netto places in northern and jap Germany earlier than making it obtainable nationwide. There do not, nevertheless, seem like any plans to supply it right here within the U.S. Contemplating how a lot Individuals love ready-to-eat meals, you’d assume Volkswagen could be determined to get its sausage into our mouths, however alas, the great things is, as ordinary, reserved for Europe. Plus, who even is aware of what the tariff invoice on all that Volkswagen sausage could be.
That would not be so unhealthy if Volkswagen’s sausage recreation wasn’t excellent, however whereas I’ve personally by no means been fortunate sufficient to pattern Volkswagen’s sausage, personally, everybody I do know who has insists it is excellent. In actual fact, again in 2021, when Volkswagen tried to change its currywurst with a vegetarian various, the transfer reportedly led to a small revolt and sparked a protest from staff who rallied across the chant, “No Volkswagen sausage? No approach!” As you possibly can in all probability guess from the half the place Volkswagen is now increasing its sausage-slinging enterprise, it quickly introduced again the unique currywurst so staff may munch on its meat any time they need.
Quickly, people round Europe may have the chance to do the identical factor in frozen type. The excellent news is, I will be in Germany subsequent month with a special automaker, so fingers crossed they’re going to have it within the closest grocery retailer, so I can provide you my trustworthy opinion of Volkswagen’s sausage.
