
“He is grayer and I am gayer,” London jokes, whereas she and Kelly additionally open up about how their new Prime Video sequence, “Put on Regardless of the F You Need” and “What To not Put on” are each “about remedy.”
Stacy London and Clinton Kelly rose to fame by telling individuals what they need to not put on, however over 10 years later, they’re encouraging individuals to put on no matter they need!
In an interview with TooFab, the type specialists opened up about reuniting for his or her new Prime Collection, Put on Regardless of the F You Need, which comes over a decade after TLC’s What To not Put on resulted in 2013, and a subsequent years-long fallout between the 2.

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Put on Regardless of the F You Need — out now on Prime Video — sees Kelly, 56, and London, 55, teaming as much as “rework purchasers separately” in New York Metropolis, per Amazon Studios.
“With a contemporary perspective that celebrates private expression over outdated type guidelines, they empower people to stay out their vogue fantasies and uncover their type reality.”
The trendy duo spoke to TooFab about working collectively as soon as once more, and defined how Put on No matter is a greater portrayal of the instances compared to What To not Put on.
When requested in the event that they felt like “no time had handed” since they shared the display, Kelly joked, “Properly, time had handed as a result of we’re now in our mid-fifties and it is laborious to disregard that truth” — to which London quipped, “Yeah, he is grayer. And I am gayer.”
“We actually loved this course of, and we have been engaged on the present for a really very long time, so it isn’t like this was like, Oh, it simply cropped up for us. You realize, it has been 13 years!’ We have been speaking for fairly some time,” London continued. “I feel that the intention of this present is so totally different from What To not Put on, and the end result is so totally different that it truly is rather more reflective of the world we’re dwelling in at present, and never the type of daybreak of actuality tv that you simply noticed after we did What To not Put on.”
Whereas the pair mentioned they do not essentially “consider” in tendencies, they have been excited to include influences from popular culture from the final decade, with the references additionally being a type of inspiration for the purchasers.
“There’s so many like popular culture references, proper? Like Cookie from Empire,” Kelly mentioned, referring to Taraji P. Henson’s character on the musical drama. “When one among our purchasers, Freedom, wished to appear to be Cookie from Empire, as a result of she form of noticed her as a robust lady, we have been like, ‘Sure! Let’s do this. Let’s get you a giant fuzzy coat!'”
“Neither one among us actually consider in tendencies,” London added. “However you see what’s on the market, and you’re employed with what you have acquired. The beauty of a present like that is that it is a very particular lens that we’re trying by. So if we’re searching for Cookie, you realize, we all know what we’re searching for versus what’s trending in the meanwhile. It isn’t like a vogue information present the place we’re like telling you what, you realize, the large tendencies have been on the runway … it is what does this individual need as a way to really feel assured and succesful?”
London and Kelly went on to open up about their method to serving to their purchasers discover their greatest inside self by outer expression.
“I feel we have now to return to What To not Put on, proper?” Kelly mentioned. “There was a format and What To not Put on, and due to the time, we have been type specialists and we have been telling individuals what they wanted to do. Now, we have now utterly flipped that on its butt, and we are attempting to determine who you are as an individual, as our shopper, and like, you are the information and you realize …. we’ll be the information rails, however you are gonna information us that can assist you. And it is such a deal with. It truly is a deal with. It takes a bit of little bit of the strain off of us as a result of we do not have to [know everything] and demand that we’re proper on a regular basis. That is serving to anyone obtain a dream. Like, there’s nothing higher than that.”

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London chimed in, noting that there’s no “judgment” with regards to their purchasers’ preferences.
“I imply, there are occasions the place there have been, you realize, outfits on the present that I used to be like, ‘No, no, no. … I’m not gonna put on that myself.’ But when that made her glad or him glad, then we have been glad to do it as a result of they’re those who must rock round of their pores and skin. It isn’t us. We’re not dwelling their lives,” she mentioned. “And actually, we wish you to get probably the most out of your life that is doable. And realizing who you might be, controlling the narrative within the visible sense by way of your type is a brilliant necessary talent to have.”
“Whether or not you study that at 20 otherwise you study that at 50, it does not matter,” she added. “It is simply once you study it and likewise recognizing that you simply as an individual, you are gonna change. You are gonna need various things over time, and that is okay. You do not have to have the identical type your complete life. You do not have to put on the identical issues. You do not have to have a uniform in the event you do not wish to. These are, you realize, some individuals love to do this, nevertheless it’s not required.”
She then referenced the “quiet luxurious” development of latest years, whereas noting how the ’80s are coming again “with huge daring colours and big daring jewellery” — earlier than including that “brooches are again,” which she jokingly admitted that she’s nonetheless a bit skeptical about.
“I imply, if brooches actually come again, I shall be shocked,” London mentioned. “They are saying it yearly. By no means occurs. It is just for males. However now they’re saying, ‘No, no, brooches are again for ladies. We’ll see.”
On the subject of brooches, Kelly introduced up probably the most fashionable and trendy tv characters from the previous few years — if not of all time — Moira Rose (Catherine O’Hara) from Schitt’s Creek, who undoubtedly wore no matter (the f) she wished to.

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“I simply began rewatching Schitt’s Creek, and Moira Rose going to mattress in a brooch is every part,” he mentioned, to which London added, “Moira was actually a person … she must be [Wear Whatever’s] mascot.”
In the end, of their new present, London and Kelly are breaking down the obstacles which can be holding the purchasers again from being themselves — whether or not that is working by doubts they, or others, put of their heads.
When TooFab likened the method to remedy, London agreed. “I feel it is one thing that we’re a bit of used to, to be sincere. To not be, you realize, blasé about it, however all of what we have finished on What To not Put on and Put on No matter has been about remedy.”
“It’s really about what’s stopping you on the within from being who you wish to be. How can we present you that there’s a strategy to get what you need?” she continued. “And that requires asking laborious questions of individuals. And it requires asking questions that will not be comfy to all people, nevertheless it’s our purpose to be useful in understanding, you realize, who informed you you may’t put on this? Who mentioned you could not put on that? These kinds of issues, I feel actually do have an impact. And we wanna assist uproot these beliefs that aren’t true.”
“It is actually a pleasure to assist anyone differentiate between their very own perception in their very own head,” Kelly added, “And a perception that anyone else implanted of their head as a result of they could have informed them one thing at a really susceptible time or at a younger developmental age, and it acquired caught in there.”
“So to unstick these ideas that you simply assume you consider once you really do not consider them, it is like, you realize, exorcism,” he mentioned, to which London interjected, “Gardening!”
“Stacey is aware of how a lot I like to backyard. So pulling weeds or exorcising demons,” he joked.
“Sure, sure, precisely,” London mentioned. “Gardening and exorcising demons!”
All eight episodes of Put on Regardless of the F You Need are streaming now on Prime Video.