We Have A Winner for 2025

Wix vs. Shopify: What’s totally different and what’s not? 

Earlier than we start the head-to-head testing, I would like you to look at the online builder platforms and their options extra carefully. They’re each spectacular. However the satan’s within the particulars, is not it? Let’s break down what units them aside!

Wix vs. Shopify: The variations

Wix vs. Shopify: How they really carried out in my checks

For every comparability issue, I’ll discuss why the software program’s function stood out and the way it impacts a consumer. I’ve examined these instruments to seek out their strengths and weaknesses and provide you with a whole overview. This could assist you make an knowledgeable choice when buying Wix or Shopify. 

1. Person-friendliness and adaptability

It’s tremendous straightforward to work with Wix when creating your e-commerce retailer. You possibly can visually edit objects on the web page with out going into technical know-how. I used to be in a position to edit the textual content, call-to-action (CTA), photos, and graphics just by clicking and modifying them. 

The platform allowed me so as to add animation with a button click on. For instance, when hovering, the product’s picture expands in dimension. In every product web page, you possibly can add a overview part via a widget. If there are fewer critiques, the platform helps you combination them via overview request automation. 

Though the platform was straightforward to make use of, we’d want a while to get acquainted. Whereas enhancing a product web page, navigating again to the house web page was a little bit tough. Nonetheless, I may transfer to the homepage by utilizing the pages drop-down menu on the top-left nook. Nonetheless, I solely found it after utilizing the platform for some time.

From a UI standpoint, Wix is simple to make use of. It’s responsive, and you’ll check pages on totally different display sizes utilizing the choices within the prime bar.

On Shopify’s entrance, that you must undergo a fast studying curve with a purpose to arrange your retailer. The platform skillfully guides you to achieve totally different checkpoints that will help you design seamlessly. Nonetheless, I like Wix’s flexibility higher. On Shopify, I needed to manually sort the product description (I copy-pasted it from ChatGPT), however Wix gave me AI help in its product itself to create copy on the go, which is an actual worth once you need some inspiration. 

Shopify additionally presents a number of themes for designing your retailer, and it was pretty straightforward to decide on one. Relating to themes and templates, Wix and Shopify have just a few variations. Wix presents extra themes and templates than Shopify. Nonetheless, most templates cater to web sites from services or products corporations. For e-commerce, there are solely 156 templates, which is fewer than Shopify, which primarily caters to e-commerce companies. 

General, I discovered Wix’s interface extra intuitive and versatile than Shopify’s.

Winner: Wix 🏆 

2. Design options and capabilities

Each platforms are wealthy in design options and capabilities. Wix presents a number of inventory media, making it simpler to make use of the pictures from the platform when masking generic objects. 

I like that Wix’s themes include photos and placeholder textual content. You possibly can merely change these and get your retailer arrange quicker. 

With regards to Shopify, it’s tough so as to add inventory photos to merchandise. It is sensible from a promoting perspective, as distinctive merchandise promote higher than generic objects. It encourages you to add photos of your merchandise, write descriptions, and add them to the platform. Nonetheless, you should utilize Shopify’s inventory photos on the quilt or different areas, which generally is a little generic. 

Shopify is wealthy in design components and layouts, making it simpler for designers to choose and add them to their shops. For instance, there are a number of rows, collages, collapsible content material, a contact type, and extra. Whereas Shopify has all of the design options, it doesn’t counsel when to make use of them. These sections are set as placeholders with inventory photos in Wix’s theme. 

Caption: Shopify’s sections

Wix provides you choices to rework totally different sections based on your wants. The variety of potentialities is low in comparison with Shopify. Nonetheless, these strategies are primarily based on the theme’s present structure. For those who change the structure, you’ll have extra choices to rework the design. 

Wix supplies capabilities to design photos utilizing AI. Nonetheless, it’s not very helpful since AI picture era in Wix struggles with accuracy. I gave a immediate, “Create a picture to point out a lady holding a yellow lipstick from Blush & Lush.” However I bought an image with a yellow face cream somewhat than lipstick. 

Caption: Wix’s AI picture generator

At the moment, Shopify doesn’t have an AI picture generator, but it surely has a library of inventory photos you should utilize. 

General, each platforms do a reasonably good job with their design capabilities. Wix is extra intuitive than Shopify, in all probability as a result of Wix makes use of extra icons to show design performance, whereas Shopify shows extra textual content. Technical design-related textual content can confuse a newbie in the event that they’re not from a design background. I discovered the customizability of each platforms related. I examined for fundamental customization. If we implement extra refined design customization, the opinions can range. 

Winner: Tie

*Wix provided AI capabilities along with the same old design and customization performance. Nonetheless, it’s not correct, making no qualitative distinction.

3. E-commerce integration

Wix presents totally different automations to handle an e-commerce retailer and improve its gross sales. Shopify additionally presents automation, but it surely’s not out there within the free trial. To check the automation pretty, I upgraded to a paid plan on Shopify. 

With Wix, it was comparatively simpler to arrange automation resulting from its intuitive interface. I used to be in a position to configure them seamlessly. With Shopify, I used to be anticipated to put in just a few apps, like Shopify E-mail, to set them up. That is attainable as a result of Shopify caters to a big scale of audience and requires extra sturdy options relating to electronic mail or workflow automation.  

Establishing deserted cart electronic mail automation on Wix

Shopify does a good job relating to stock. It permits transfers (transferring stock between totally different areas), making it simpler to handle stock throughout totally different enterprise areas. Wix doesn’t provide this function. 

Furthermore, Shopify presents point-of-sale (PoS) help for on-line and offline channels, making it simpler to handle your retail enterprise. It helps you stop fixed bouncing between totally different platforms to handle totally different gross sales channels. 

Wix presents the function “classes” that assist you to group bestselling merchandise, consumers’ favorites, and so on. Shopify achieves the identical via the “collections” function. Wix’s interface and ease of use are barely higher than Shopify’s. Nonetheless functionality-wise, Shopify does a greater job at e-commerce, particularly when it scales to a number of merchandise at totally different areas. 

This makes Shopify a winner for its stock administration options and talent to scale e-commerce. The platform supplies detailed documentation on managing stock successfully, which I discovered tremendous useful. 

Winner: Shopify 🏆

4. web optimization

Visibility is essential for an e-commerce platform. When it occurs organically, it immediately displays profitability. Options associated to web optimization are obligatory for the model’s natural progress, making them a important ingredient for an online builder platform. Each platforms do fairly properly by way of delivering web optimization options. 

Wix presents a whole web optimization guidelines and guides you thru it to make obligatory optimizations earlier than you are taking the shop dwell.

web optimization guidelines on Wix

Shopify encourages customers to switch the search engine itemizing when creating a brand new product. The platform permits customers to optimize on–web page components like title, meta description, uniform useful resource locator (URL) slug, and the product’s full description in a single place, serving to retailer house owners keep uniformity. 

Shopify’s search engine marketing for a product

Shopify additionally presents social sharing options, the place customers can modify how they want to present their product (title, description, and picture) when the viewers shares product hyperlinks with others. You get an analogous function on Wix, too. 

Each Wix and Shopify provide first rate methods to optimize for engines like google. Wix does that barely higher, because it delivers a whole guidelines, which may be very helpful for enterprise house owners unfamiliar with web optimization. For that reason, Wix is a winner by way of web optimization efficiency. 

Winner: Wix 🏆

5. Pricing 

Wix presents a free plan, however Shopify doesn’t. The latter lets customers strive the e-commerce expertise for a 3-day free trial. Nonetheless, it’s a brief window, so Shopify fees $1 for the primary month. 

Beneath are the totally different plan choices out there with Wix. 

• Lite: $17/month
• Core: $29/month
• Enterprise: $36/month
• Enterprise Elite: $159/month

You get a fundamental e-commerce retailer within the core plan. For those who’re ranging from scratch, you get a free area with the Wix premium plan. For the templates, for those who select a paid one, that’s $1 to $70 further. When operating an e-commerce retailer, you’ll be paying a transaction price for those who’re utilizing a third-party cost supplier, like a cost gateway. Wix doesn’t cost a transaction price for those who’re utilizing Wix Cost. The identical is true with Shopify once you’re utilizing Shopify Funds. 

Shopify presents the next plans: 

• Starter: $5/month
• Primary: $39/month
• Develop: $89/month
• Superior: $399/month

Third-party transaction charges apply for those who use a third-party cost supplier that permits you to settle for funds on-line. Shopify fees a small price for in-store funds made through Visa or Mastercard, relying in your plan. The transaction charges can vary between 2.4% plus 10¢ to five% plus 30¢, relying in your plan and mode of purchases (on-line or in-person).

Winner: It was a break up choice. Wix is greatest for early-stage enterprise house owners, and Shopify is greatest for establishing a scalable retail or e-commerce enterprise. 

Wix vs. Shopify: Head-to-head comparability desk

Right here’s a desk exhibiting the online builder software program that wins.

Key insights on Wix vs. Shopify from G2 information

I additionally checked out overview information on G2 to seek out strengths and adoption patterns for Wix and Shopify. This is what stood out:

Satisfaction scores

• Wix excels in ease of use (91%), ease of setup (91%), and ease of doing enterprise (86%).
• Shopify has first rate ease of use scores (90%) and admirable satisfaction scores for ease of doing enterprise (90%) and ease of setup (90%).

High industries represented

• Wix dominates in advertising and marketing and promoting, pc software program, IT companies, design, and graphics. 
• Shopify has a robust presence in retail, attire and style, advertising and marketing and promoting, client items, and the web.

Highest-rated options

• Wix excels in visualization instruments (92%), templates library (90%), and content material components libraries (89%). 
• Shopify stands out for cost processing (90%), safety (90%), and efficiency and reliability (90%).

Lowest-rated options

• Wix struggles with hypertext markup language (HTML) and CSS editors (86%), advertising and marketing instruments integrations (89%), and WYSIWYG editor integration (88%). 
• Shopify struggles with web optimization (85%), business-to-business (B2B) (85%), and decoupling (85%).

Steadily requested questions on Wix vs. Shopify

Nonetheless have questions? Get your solutions right here!

1. Who’s Shopify greatest fitted to?

Shopify is greatest fitted to companies that need to promote merchandise on-line at scale. 

For those who’re simply beginning, you in all probability don’t want options as in depth as Shopify’s in the beginning. When beginning, Wix will assist you arrange the shop simply because it’s comparatively user-friendly and fewer complicated. 

2. How a lot does Shopify and Wix take per sale?

Shopify fees 2.9% + $0.30 per transaction. Wix doesn’t cost a transaction price, but it surely does cost a cost price. This price is taken out of all funds when the transaction is processed. For instance, you probably have PayPal set in your website, you’ll obtain a cost price every time a transaction is processed via PayPal. Shopify fees each a cost price and a transaction price per sale. Wix fees solely a cost price per sale.

3. When you’ve got a multi-product e-commerce web site, would you select Shopify or Wix?

Shopify makes extra sense for e-commerce with a big and numerous stock. Shopify helps you to add as much as 2000 variants per product and routinely applies commonplace classes and attributes to every product. The majority editors assist you make adjustments throughout commonplace classes or traits to every product. Wix is appropriate for smaller shops once you’re promoting 10 merchandise or fewer.

4. How do you migrate from Wix to Shopify?

Sure, you possibly can migrate from Wix to Shopify in a number of methods. You possibly can export all merchandise manually to a CSV file after which import them into Shopify. Alternatively, there’s an utility known as Cart2Cart that performs the migration for you. With the appliance, you possibly can transfer your complete web site throughout. 

Wix or Shopify: My ultimate verdict

Go together with Wix if you need an all-in-one web site builder with limitless flexibility and easy e-commerce instruments. It’s tremendous straightforward to make use of, and you’ll work with the Wix AI to provide prompts and have it construct a surprising web site for you. Wix is appropriate for creatives, service-based companies, and anybody in retail beginning small with a restricted product vary. 

For those who intend to run a web based retailer, and that’s your aim, go together with Shopify. Initially, you may undergo a brief studying curve. However there are tonnes of sources out there that will help you out. In the long term, it is going to be a profit-sum recreation. You’ll get superior options to handle in depth stock and help in on-line and bodily retailer gross sales.