Saturday, February 14, 2026

Wix Launches Wix Features to Improve Enterprise Customization

Wix has launched Wix Features, a no-code answer that permits customers to create personalized enterprise flows, automate pricing and checkout guidelines, and tailor app habits. This new software offers companies with better flexibility to adapt operations to their particular wants with out requiring technical experience.

Wix Features options an intuitive visible operate builder, enabling customers to outline enterprise logic utilizing circumstances, variables, formulation, and dynamic values. The software permits companies to customise pricing guidelines, implement checkout circumstances, and implement tailor-made loyalty rewards. Customers can begin from scratch or modify templates designed for particular Wix apps.

By deciding on enter information from an app, comparable to cart and checkout particulars in Wix Shops, customers can set up logical circumstances that decide outcomes. For instance, Wix Features can apply location-based charges, set off reductions for returning prospects, or implement customized type validations. As soon as set, the operate outputs the desired motion, which is executed by the Wix app in real-time.

Wix Features ensures that checkout processes, rewards applications, and different workflows await the operate’s output earlier than continuing. Customers can select from pre-built operate templates or create customized guidelines tailor-made to their wants. The capabilities are triggered by app exercise, course of the required logic, and return a outcome that straight impacts the enterprise operation—comparable to adjusting a charge, displaying a reduction, or limiting a purchase order.

“Wix Features lets companies lengthen and customise Wix apps to suit their distinctive wants—with out writing a single line of code,” stated Tomas Petras Rupšys, Head of Wix Features at Wix. “Constructing on prime of our new Automation builder, Wix Features provides companies much more management over their operations, enabling them to customise extra workflows, additional automate processes and implement superior enterprise guidelines. The operate’s output straight influences how the Wix app behaves in real-time, making certain that companies can seamlessly adapt their operations to fulfill distinctive wants, additional empowering enterprise house owners to function extra effectively and scale with ease.”

Wix Features enhances Wix Automations by enabling real-time customization whereas automations deal with ongoing job administration. Collectively, these instruments present a complete system for companies to automate processes and optimize operations seamlessly.

Wix Features is now accessible on Wix and Wix Studio for Wix Shops, Wix Bookings, Wix Eating places, Wix Donations, Wix Varieties, and Wix Loyalty Program. The software is accessible totally free, with non-obligatory premium upgrades accessible for expanded enterprise options comparable to checkout and funds. Customers can unlock limitless actions by premium upgrades.

Picture: Wix



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