Friday, January 23, 2026

7 Greatest Headless CMS Software program I Advocate for 2025

Look, I’m no internet developer. I don’t mess with code or comply with the most recent JavaScript frameworks. However as a marketer with years of expertise, I do know the ache of juggling content material throughout a number of on-line platforms. Whether or not it’s updating web site banners, refreshing app content material, or aligning every little thing with an e-mail marketing campaign, the method can really feel like attempting to rewrite a billboard whereas driving previous it at full pace.

Working with conventional CMS platforms made some duties simpler, like managing content material in a single place, however they typically created extra challenges in the long term. Their inflexible templates and restricted flexibility left me caught ready on builders for updates—or worse, unable to ship the experiences we wanted in any respect.

That’s after I determined to discover the finest headless CMS software program—and I haven’t appeared again since. Headless CMS has fully modified the best way I strategy content material. It offers builders the liberty to construct precisely what we want whereas letting me give attention to getting the precise message out to the precise viewers—with out all of the back-and-forth.

Through the years, I’ve labored with a variety of headless CMS platforms, every with its personal strengths. These instruments have made it a lot simpler for me to handle content material, work alongside builders, and hold every little thing working easily throughout a number of platforms.

On this article, I’ll share with you the 7 finest headless CMS platforms that I’ve come to depend on—and that my builders love too. I’ll break down their strengths, weaknesses, and what units them aside, so you’ll find the one which works finest in your wants.

Whether or not you’re a marketer like me or a developer in search of a versatile resolution, these platforms strike the right steadiness between creativity and performance. 

7 finest headless CMS programs I like to recommend  

For me, a headless CMS is greater than only a fancy buzzword—it’s the instrument that gave me the liberty to handle content material the best way I’ve at all times wished. Not like conventional CMS platforms, which tie the backend (the place you handle content material) to the entrance finish (the way it seems to be in your web site or app), a headless CMS separates the 2 completely.

This separation issues as a result of it permits me to create and manage content material independently of the way it’s displayed. I not want to attend for builders to construct or refresh pages for each replace. As an alternative, I can handle every little thing in a single place and immediately push updates to a number of platforms. As an illustration, after I replace a product description, it displays throughout the web site, app, and even our advertising supplies—saving effort and time.

In the meantime, my builders have full flexibility and management over the code they use. They aren’t tied to particular frameworks or languages and may work with fashionable instruments like React or Vue to construct dynamic, customized experiences. With APIs connecting every little thing collectively, they keep in full management of the code, and I keep in charge of the content material.

This steadiness is what makes a headless CMS so highly effective. Builders construct the programs, I create the pages, and collectively, we ship what we want—rapidly and effectively, with out compromises.

How did I discover and consider one of the best headless CMS programs? 

Now, I’ve labored with just a few headless CMS platforms previously, however to make this record as unbiased as potential, I began with the G2 grid report back to create a shortlist of the top-rated headless CMS options. Then, I had an in depth dialogue with my developer crew to establish the options they worth most—issues like API efficiency, internet hosting, flexibility with fashionable frameworks, and ease of integration with current programs.

 

As soon as I had a transparent understanding of what issues to each entrepreneurs and builders, I bought hands-on. I examined every CMS on usability, content material administration workflows, and the way effectively it supported omnichannel supply. To make the analysis much more complete, I additionally used AI instruments to investigate critiques from different customers. This helped me see whether or not my very own expertise aligned with what others have been saying, including one other layer of confidence to my decisions.

 

By combining my private expertise, developer enter, and consumer insights, I narrowed down the 7 finest headless CMS platforms that provide the right steadiness of flexibility, scalability, and user-friendliness for each entrepreneurs and builders.

What makes one of the best headless CMS: My standards

Deciding on the precise headless CMS wasn’t nearly ticking off a listing of primary options. I wanted a platform that would actually bridge the hole between what entrepreneurs like me want and what builders anticipate to work with. To verify I discovered one of the best match, I centered on these key elements throughout my testing and analysis:

  • Ease of use for entrepreneurs: First, I wished a CMS that doesn’t require me to name a developer each time I have to replace a web page or tweak some content material. I want a clear consumer interface for managing content material. I examined options like drag-and-drop enhancing, content material scheduling, and model management. If I couldn’t navigate it rapidly or practice my crew on it, it didn’t make the lower.
  • API efficiency and suppleness: For my developer crew, sturdy software programming interface (API) performance was non-negotiable. The CMS wanted to have quick, well-documented APIs (like REST or GraphQL) that allowed builders to fetch and ship content material seamlessly throughout platforms. We examined API response instances and the way effectively the CMS dealt with massive datasets. If an API felt clunky or lacked flexibility, it was out.
  • Omnichannel content material supply: A fantastic headless CMS ought to make it simple to distribute content material throughout a number of platforms—web sites, cell apps, IoT units, and extra. I examined how effectively the CMS may ship content material by way of APIs to totally different endpoints and whether or not I may preserve a constant model expertise throughout channels with out further effort.
  • Scalability: Scalability is essential, particularly for groups managing massive content material libraries or getting ready for progress. I examined how effectively every CMS dealt with elevated site visitors and content material quantity. Options like CDN (Content material Supply Community) integrations, world content material distribution, and caching mechanisms have been a giant plus for making certain quick load instances.
  • Developer flexibility: For builders, I evaluated how simply they might combine the CMS with fashionable frameworks like React, Vue, or Subsequent.js. A platform that supported their most popular instruments and workflows scored increased. I additionally checked for extensibility—may builders add customized plugins or lengthen the CMS performance if wanted?
  • Content material modeling capabilities: As a marketer, I want the liberty to construction content material in a approach that matches our technique. I examined every CMS’s skill to create versatile, reusable content material fashions—assume modular blocks that I may repurpose throughout a number of pages or platforms. If the CMS restricted how I may construction or manage content material, it didn’t make the record. I additionally appeared for previewing function, skill to immediately publish and most vital, language translation functionality for localizations
  • Collaboration options: Since advertising and growth groups work carefully, I appeared for options that inspired collaboration—like consumer roles, permissions, and workflows. The flexibility to assign duties, go away feedback, and monitor approvals streamlined the method for each groups.
  • Pricing and worth for cash: Let’s be actual: price range issues. I analyzed every CMS’s pricing construction and in contrast it to the options supplied. Some platforms cost further for issues like API utilization or scaling content material, so I needed to issue within the long-term prices. A platform that delivered glorious performance with out hidden charges stood out.
  • Safety: Safety was one other important issue. I evaluated options like two-factor authentication (2FA), role-based entry management, and knowledge encryption. The CMS additionally needed to adjust to main safety requirements like GDPR or SOC 2 to verify our knowledge and content material have been protected.
  • Group and assist: Lastly, I appeared on the developer and consumer communities surrounding every CMS. Platforms with lively boards, responsive buyer assist, and detailed documentation scored increased as a result of they made it simpler to unravel issues rapidly.

After evaluating 20+ instruments, I narrowed my record all the way down to seven finest headless CMS programs. Every of those instruments provides distinctive strengths, from seamless content material administration workflows to sturdy developer-friendly APIs, and so they’ve been examined to make sure they meet the calls for of real-world tasks.

The record beneath accommodates real consumer critiques from the headless CMS software program class. To be included on this class, an answer should:

  • Provide content material modeling.
  • Permit for the creation, studying, updating, and deleting of content material.
  • Facilitate content material manufacturing workflow.
  • Arrange content material in a cloud-based repository.
  • Give companies the chance to repurpose content material throughout a number of channels

*This knowledge was pulled from G2 in 2025. Some critiques might have been edited for readability.  

1. Sanity

Sanity is among the most versatile and sensible headless CMS platforms I’ve labored with. As a marketer, what stands out to me is its structured content material strategy.

Sanity UI

Aside from the usual options of making reusable content material blocks and integrations with API, I completely loved working with Sanity Studio due to the pliability it supplies by way of personalizing all of our workflows and processes. I can customise my dashboard to different languages aside from English. How cool is that? 

Our weblog mechanically refreshes with prime content material in real-time with Sanity as a substitute of one in every of our editors manually configuring it each time. Good, proper? 

From a developer’s perspective, Sanity will get excessive marks for its schema customization and API efficiency. My developer crew appreciates how simply they will outline content material fashions that work for our particular wants by writing their code from scratch or by utilizing the already out there templates in numerous frameworks, plugins, schemas, and snippets

These templates present a strong place to begin for widespread use instances like blogs, e-commerce websites, and portfolios, for my part. . Our developer may even create a content material block for including real-time photomap for location knowledge on our web site.  Additionally, its REST and GraphQL APIs are fast and well-documented and make fetching content material easy.

Sanity collaborative features

One function I’ve personally discovered helpful is the real-time collaboration. Working with builders and content material creators typically entails a whole lot of back-and-forth, however with Sanity, we are able to make edits concurrently and see updates dwell. This makes it a lot simpler to finalize content material with out infinite evaluate cycles or miscommunication.

On the pricing facet, I feel Sanity provides nice worth, particularly for groups simply beginning out. The free tier consists of options like limitless admin customers, tasks, and real-time collaboration, which many platforms lock behind paid plans. For bigger groups or these dealing with excessive volumes of content material, the paid plans present extra superior options and assist, however the value may appear a bit expensive, for my part.

There are just a few different areas the place Sanity can really feel difficult, particularly at first. The documentation is detailed, however for somebody who isn’t deeply technical, it may well really feel a bit overwhelming when attempting to arrange extra superior workflows. For customers unfamiliar with schema-based programs, it is undoubtedly tough to study. 

One other factor I might such as you to think about is that Sanity comes with its personal question language GROQ. My developer crew has blended opinions on it, with some discovering it simple to make use of and others discovering it tough. Nonetheless, all of them needed to spend a while to get aware of it. And a few most popular utilizing the standard GraphQL as a substitute of GROQ. 

No matter these challenges, Sanity is a platform I genuinely get pleasure from working with. In the event you’re a content-heavy group—like an e-commerce model, media or information firm, or digital company—managing content material throughout a number of platforms with fast updates, I might undoubtedly advocate giving Sanity a strive for its sheer flexibility and collaborative capabilities. 

What I like about Sanity:

  • I like how Sanity Studio lets my developer and I tailor the enhancing expertise to our wants. With the ability to customise the interface and use reusable content material blocks that sync throughout web sites, apps, and different platforms saves me time and retains every little thing constant.
  • The true-time collaboration function is a standout for me. With the ability to work concurrently with my groups reduces back-and-forth and makes the workflow a lot smoother.

What G2 customers like about Sanity: 

Coming from a standard CMS like Sitecore, Sanity completely blew my thoughts. The content-driven strategy was a very totally different perspective for me. Sanity is tremendous simple to combine and implement into your software. There are a plethora of options and plugins to customise your expertise. Sanity’s neighborhood and crew are tremendous immediate, be assured you may at all times discover a resolution to your downside. I’m utilizing Sanity Studio nearly on daily basis now to handle content material for our company web site, and it is simply made life a lot simpler!” 

 

Sanity Assessment, Gauvrav B.

 

 

What I dislike about Sanity:
  • One factor I did not like is that whereas the documentation is ok, it may be onerous to navigate when tackling extra superior duties. It’s not at all times simple to seek out precisely what you want with out trial and error.
  • I noticed that GROQ, the question language Sanity makes use of, may also be a little bit of a hurdle. It’s highly effective, however because it’s new, it takes time to study. My builders have talked about it requires a little bit of an adjustment.
What G2 customers dislike about Sanity: 

Whereas the steerage and docs for easy duties like setup and schema creation are easy and straightforward to make use of, I feel they may very well be improved for extra difficult duties, like studio customization or dwell preview. For this stuff, I usually must use a discussion board or third social gathering directions.

Sanity Assessment, Thomas S.

2. Storyblok

Storyblok has been an fascinating expertise for each me and my crew. What instantly caught my consideration was the visible editor. As a marketer, having a real what-you-see-is-what-you-get (WYSIWYG) interface makes creating and enhancing pages far much less demanding. And Storyblok does precisely. This permits the advertising and editorial crew to simply add content material the best way we would like with reusable content material blocks. 

Storyblok

I actually benefit from the preview that we are able to configure to the system. It is notably useful because it permits my crew to see how my updates will look in actual time throughout a number of channels. Additionally, I might say Storyblok’s collaborative function is on par with Sanity. I can tag, remark, and reply to a activity proper there. 

Given these capabilities, Storyblok is among the finest headless CMSes to work with if it is advisable to construct a number of touchdown pages rapidly in your web site. 

From a technical perspective, Storyblok’s largest power is its component-based structure. My internet growth crew has been in a position to construct reusable content material with blocks of a number of elements. As soon as they arrange the required content material varieties and elements, we are able to begin including and managing our content material independently with out breaking something. 

From what I heard from them, the platform integrates effectively with frameworks like Vue, Subsequent.js, Astro, and Nuxt, making the event course of clean and environment friendly it doesn’t matter what stack we’re utilizing.

There are some ache factors as effectively. Considered one of my internet engineers identified that Storyblok’s JavaScript libraries may use extra refinement. They really feel a bit clunky in comparison with what’s out there on different platforms. I additionally seen some occasional hiccups with asset uploads, which may interrupt workflows in case you’re coping with a whole lot of media.

One other factor to bear in mind is the pricing. Storyblok leans towards the pricier facet, so in case you’re a small enterprise or engaged on a pastime mission, it would really feel like overkill. Additionally, their lower-tier plans don’t supply correct backup assist, which may really feel like a giant limitation in case you’re engaged on vital tasks. There are some workarounds, however that is one thing you need to take into account. 

Nevertheless, for mid-sized companies or enterprises with sturdy content material wants, it’s a strong funding. Minor cons apart, there’s no denying that their CMS is the actual star—it’s what you come for, and it’s what they honestly excel at. 

What I like about Storyblok:

  • I actually just like the visible editor with preview—it’s such a reduction to see real-time updates as I make modifications. It saves a lot time when tweaking content material for campaigns and eliminates the guesswork.
  • Storyblok makes content material administration surprisingly easy, for my part. The easy UI, quick previews, and straightforward publishing imply I can push updates rapidly with out leaping by way of hoops. Even non-technical customers can choose it up quick.

What G2 customers like about Storyblok: 

Storyblok’s visible editor is a delight to all of our content material authors. The web page and content-building expertise is intuitive, quick, and supplies instant suggestions. There isn’t a guessing what the result’s going to appear like. It’s quick and straightforward to get arrange and construct content material.” 

Storyblok Assessment, Shea M.

What I dislike about Storyblok:
  • I discover it disappointing that the two-tier plans haven’t any choice to again the tasks immediately from Storyblok to Amazon S3 bucket or some other service for that matter. It wants a workaround utilizing API. 
  • From what I heard from our builders, whereas the JavaScript libraries work, they want some enchancment, and so do their tutorials on the best way to get essentially the most out of the platform utilizing superior options. 
What G2 customers dislike about Storyblok:

“Sadly, it lacks correct backup assist within the decrease tiers. we’ve been in a position to make a customized implementation utilizing the administration API, however I am not hoping to ever have to revive a considerable amount of knowledge.

One other level that may be improved is multi-language assist. It’s extremely onerous to see which content material has been translated (and, extra so, which hasn’t been translated but).”

Storyblok Assessment,  Zazell Ok.

3. Hygraph

I’ll admit that I’ve an actual appreciation for a well-thought-out interface, and Hygraph undoubtedly delivers on that entrance. It’s a type of platforms that simply feels good to make use of—every little thing is responsive, and well-organized in a approach that makes managing content material really feel much less like a chore.

Hygraph UI

From what I heard from my internet developer crew, Hygraph’s GraphQL API is rock strong. The API is extremely quick, and querying content material is a clean expertise, particularly when working with massive datasets. My crew appreciates how effectively it integrates with fashionable frameworks like Subsequent.js and Astro, permitting us to construct extremely dynamic frontends with minimal friction. We’ve constructed some fairly advanced content material fashions, and Hygraph handles them effortlessly.

One other notable side for us has been webhooks. My crew was in a position to automate a number of choices, from triggering Slack notifications for brand spanking new results in sending e-mail alerts when a contemporary weblog publish goes dwell with them. 

Primarily based on my calculations, Hygraph is someplace between Sanity and Storyblok in the case of pricing. Whereas its free plan is beneficiant in comparison with Storyblok, its restricted consumer cap and API name requests create a bottleneck. Additionally, whereas its lower-tier pricing plan is affordable, it may well get actually costly in case your mission scales rapidly. Additionally, some options like customized roles and granular permissions that any mid- or massive enterprise wants are locked behind the higher-tier plans. 

And there are different limitations too. The largest problem from what I noticed is that given the platform is closely GraphQL-centric, if the developer crew just isn’t aware of it, it is undoubtedly going to price a while attempting to determine issues out. 

Additionally, I really feel Hygraph’s documentation falls a bit brief, particularly in the case of onboarding and troubleshooting. The fundamentals are coated effectively, however when you begin working with advanced content material fashions or superior GraphQL queries, the guides lack depth. Proper now, getting absolutely comfy with the platform takes extra effort than it ought to, largely as a result of there aren’t sufficient detailed sources to bridge the hole between getting began and mastering its extra superior capabilities.

Nonetheless, I might say Hygraph is a superb match for groups that want a CMS constructed round flexibility, customization, and a GraphQL-first strategy.

What I like about Hygraph:

  • The GraphQL API is dependable, making it simple to tug precisely the info my developer wants with out pointless overhead. It feels optimized for efficiency, which is a big plus when coping with massive datasets.
  • The content material modeling flexibility is top-notch—I can construction content material precisely how I would like with out feeling restricted by predefined templates.

What G2 customers like about Hygraph: 

From a content material perspective, Hygraph is comparatively simple to study and use for non-technical employees, particularly in comparison with different CMSs available on the market.

It provides just about all of the options you would possibly want, together with prosaic however useful integrations with platforms resembling Netlify and Vercel, that means {that a} static web site construct doesn’t should be triggered each time a doc is up to date/printed.

 

As I am working with Astro, the brand new Hygraph content material loader that lets you use Hygraph knowledge with Astro’s content material layer is a superb addition to the developer expertise. This implies your front-end templating code is typesafe and might be constant throughout totally different knowledge sources. It additionally means Hygraph’s API is properly abstracted away out of your front-end.” 

Hygraph Assessment, Alastair C. 

 

What I dislike about Hygraph:
  • The documentation may very well be a lot better, particularly for troubleshooting and onboarding. Once I run into a difficulty, I typically should piece collectively options from totally different sources as a substitute of discovering a transparent reply straight away.
  • I like what Hygraph provides, however the prices can add up quick from what I noticed, particularly in case you’re working a big mission or coping with excessive site visitors. So it’s one thing to bear in mind in case you’re planning to scale.
What G2 customers dislike about Hygraph: 

 “Sincerely, it will be good if the welcome have been friendlier. As is, the serving to palms and directions appear a bit few and much between. Extra absolutely fleshed-out step-by-step guides and manuals would assist get the newbies settled in and benefiting from the various cool options this software has.” 

Hygraph Assessment, Ozgur D. 

4. Prismic

Prismic has been one of many extra user-friendly headless CMS platforms I’ve labored with. Proper from the beginning, the interface feels approachable—every little thing is clear, well-organized, and straightforward to navigate, like Hygraph, however another way. 

Prismic

One of many standout options is Slices, that are Prismic’s tackle reusable content material blocks. My builders can create versatile sections—like textual content, photos, movies, or customized elements—and I can organize them freely throughout totally different pages in the best way I would like.

That is nice for content material groups as a result of it means I can combine and match parts with out having to depend on builders for structure modifications. It’s particularly helpful when engaged on multi-page designs, the place I want the liberty to make updates rapidly whereas maintaining the construction constant.

Nevertheless, in keeping with my internet growth crew, what actually takes this a step additional is Slice Machine, Prismic’s growth instrument. This instrument lets them create and handle Slices regionally. My builders completely get pleasure from that it lets them work in their very own surroundings, constructing elements immediately in code and syncing them with Prismic. It quickens our workflow.

From a developer’s perspective, Prismic integrates effectively with fashionable frameworks like Subsequent.js, Nuxt, Sveltekit and the API responses are good. The GraphQL assist is strong, and my crew likes how they will outline content material fashions in a approach that matches the mission, slightly than being locked right into a inflexible backend construction.

That mentioned, Prismic has its quirks. Whereas Slices give content material groups a whole lot of flexibility, my developer or I can not mark sure fields or slices as obligatory for a web page. It is a bit of a trouble for me as a result of, with out this, I have to test if all the mandatory content material is there in my web page. 

The wealthy textual content editor additionally has some limitations. For instance, it doesn’t assist textual content coloration, so if I want to focus on one thing, I’ve to depend on my developer to create a customized tag for that. Additionally, my largest gripe (in all probability my developer’s, too) is that the editor doesn’t assist nested lists, which looks like a small problem till you notice how typically you want them in structured content material. Our builders needed to create a customized slice simply so we may add a nested bullet record, which shouldn’t be needed for one thing so primary.

Even with these drawbacks, I might say Prismic is a strong selection for groups that prioritize pace and ease in content material administration. In the event you’re ceaselessly launching advertising campaigns, touchdown pages, or promotional content material, you may undoubtedly take into account Prismic. 

Even for pastime websites and small tasks, Prismic has a very good free plan, proper on par with Sanity, if not higher than that. 

What I like about Prismic:

  • I like how clear and straightforward the interface is to navigate. I don’t should dig by way of infinite menus simply to replace content material, which makes my workflow a lot smoother.
  • My growth crew and I like how we are able to create content material blocks with slices. Our builders can construct elements regionally and sync them with Prismic, which suggests I can replace content material sooner with out ready for backend modifications.

What G2 customers like about Prismic:  

From a advertising side, Prismic makes it fast and straightforward to replace web site copy and content material with out heavy developer time. As soon as the location is setup and printed by a developer, I’m able to create new touchdown pages, weblog posts, replace web site copy primarily based on product launches, and many others.

 

Prismic Assessment, Megan S. 

What I dislike about Prismic:
  • The Wealthy Textual content Editor drives me a bit loopy with its limitations. I can’t spotlight textual content coloration, nested lists aren’t supported, and we even needed to ask our builders to construct a customized Slice simply so as to add a primary bullet record construction. 
  • I do not like that I can flag a discipline or slice as obligatory in keeping with my web page’s wants. There’s no built-in technique to require sure fields primarily based on web page wants, which makes it approach too simple for editors to go away out vital content material by mistake.
What G2 customers like about Prismic: 

“The dearth of performance to mark fields or slices as obligatory in a web page sort or customized sort. This limitation could make it difficult to make sure the standard of content material created by editors.

Prismic Assessment, Lucas L. 

5. Umbraco

In the event you’ve been in internet growth for some time, I am certain you have heard of Umbraco, the open-source CMS recognized for its flexibility and developer-friendly strategy. What shocked me was discovering that Umbraco additionally provides a headless CMS model referred to as Umbreco Heartcore, which wasn’t on my radar till I began researching choices.

I’ve at all times recognized Umbraco as a robust .NET-based CMS, exploring the capabilities of its headless CMS was fascinating. I do know a few builders who’ve personalized Umbraco’s open-source CMS in itself as a headless CMS. It is that versatile. However having a devoted headless model means you get the identical flexibility with out some further work.

Umbraco

From what I understood, it takes what builders love about Umbraco—its customizability, structured content material administration, and deep .NET integration—and packages it into an API-first platform that’s able to ship content material wherever you want it. 

One of many largest benefits I’ve seen is how effectively it integrates with current .NET ecosystems. In case your tech stack is already constructed round Microsoft applied sciences, Heartcore suits in like a glove. The GraphQL and REST APIs work effectively, making it simple to fetch structured content material.

One other spotlight for me is its lively on-line neighborhood. There’s no scarcity of builders sharing information, contributing to boards, and offering steerage on finest practices. Each time our crew runs into a difficulty or wanted recommendation, I’ve discovered solutions rapidly there. 

That mentioned, Heartcore carries a number of the similar quirks as conventional Umbraco, for my part. The preliminary setup takes some getting used to, particularly in case you’re coming from a extra easy CMS. It’s not a plug-and-play resolution, and whereas that’s nice for personalisation, it does imply you’ll want developer involvement for setup and ongoing upkeep, primarily based on my expertise.

One other ache level for me has been the dearth of complete documentation. Some key matters really feel underexplained, and when engaged on extra advanced options, I’ve needed to depend on trial and error or neighborhood solutions as a substitute of clear, structured steerage.

So, who’s Umbraco finest for? In the event you’re in search of a CMS that gives deep customization, enterprise-level scalability, and seamless .NET integration, Umbraco is a incredible selection, from my perspective.

What I like about Umbraco: 

  • The pliability is unmatched. Umbraco offers me full management over how content material is modeled and delivered, which is nice for advanced tasks.
  • The neighborhood assist is incredible. There’s an lively developer community, and I’ve discovered options to many points by way of boards, discussions, and third-party sources when documentation falls brief.

What G2 customers like about Umbraco:  

The CMS may be very clear and straightforward to make use of, and navigating round is a breeze. Very fast and responsive a lot better than most cms, if you’re in search of cms to make use of that is the one to go together with.” 

– Umbraco Assessment, Ben E. 

What I dislike about Umbraco:
  • The documentation may very well be extra complete. Whereas the neighborhood is useful, I’ve run into key matters that aren’t effectively coated, making it tougher to troubleshoot points with out counting on trial and error.
  • It’s not beginner-friendly. Establishing and managing Umbraco requires a strong understanding of growth, and because it’s constructed for .NET, it’s not as accessible for groups that work with different tech stacks.
What G2 customers dislike about Umbraco: 

Nicely, I wish to get extra documentation, as a result of I feel that there’s not sufficient documentation about some key matters or some issues that we bought once we are creating an answer in Umbraco.”

Umbraco Assessment, Martinsito B.

6. Contentstack

I’ve heard rather a lot about Contentstack earlier than however this was the primary time I explored it absolutely.  Contentstack strikes a steadiness—it’s structured, API-driven, and constructed for groups managing advanced workflows.

Contentstack

If Sanity has Studio and Storyblok has its Visible Editor, Contentstack’s reply to them is its Visible Builder,  a WYSIWYG interface that lets me create, handle, and edit pages in real-time—with out getting caught in a inflexible template construction. The drag-and-drop blocks are a lifesaver, permitting me to make use of developer-created content material elements whereas nonetheless having the pliability to rearrange and customise pages.

Considered one of my favourite options is preview sharing. It’s such a small factor, however having an exterior preview hyperlink that I can ship to stakeholders with out requiring them to log in is a big time-saver.

One other most noticeable side to me was how effectively it handles multi-team collaboration. With built-in SSO, role-based permissions, and structured workflows, it’s clear this platform was designed for organizations the place content material isn’t simply printed—it goes by way of layers of approvals, edits, and governance. Their duties options like tag, feedback.

From a technical standpoint, Contentstack consists of every little thing and extra of what different CMS instruments supply. My builders extremely worth its sturdy API ecosystem, with its Content material Supply API, Content material Administration API, picture API and GraphQL API, making content material retrieval and administration simple throughout platforms.

One factor that annoys me with Contentstack is how enhancing current content material in advanced templates can get overwhelming. When working with a number of blocks, sections, sub-sections, and nested parts, navigating by way of every little thing feels extra difficult than it ought to be. As an alternative of constructing fast edits, I generally discover myself clicking by way of layers of content material simply to seek out what I want, which slows down my workflow.

I’ve additionally seen that the CMS can really feel sluggish at instances, particularly when loading content material lists. It’s not a dealbreaker, however while you’re managing massive quantities of content material, ready for pages to load or lists to show can get irritating. It’s the form of factor that doesn’t seem to be a giant problem at first, however over time, it undoubtedly impacts general effectivity.

What I like about Contentstack:

  • The visible builder makes content material updates a lot simpler. I can drag and drop blocks, edit the textual content in actual time, and preview pages with out counting on builders for each small change.
  • The API flexibility is a big win for my crew. Whether or not we’re utilizing REST or GraphQL, integrating Contentstack with our tech stack is clean, and managing content material programmatically saves us a ton of handbook work.

 

What G2 customers like about Contentstack: 

“It is really easy to seek out the place every little thing is. Each web page is about up mainly the identical so you may duplicate and manage your parts on every web page rapidly. I additionally actually like the fashionable and easy UI as a result of it is simple for the eyes. I haven’t got an in depth background in internet growth, so Contentstack makes it a breeze to replace our web site and publish blogs. I’ve bumped into some minor points earlier than, however the assist crew is tremendous responsive and useful!”

Contentstack Assessment, Thy N.

What I dislike about Contentstack:
  • Enhancing advanced templates with a number of fields is cumbersome from my expertise. It’s simple to get misplaced, and making small modifications generally feels extra difficult than it ought to be.
  • The platform might be gradual at instances. Loading massive content material lists or navigating by way of a number of entries isn’t at all times as quick as I’d like, which may decelerate workflows when managing high-volume content material.
What G2 customers dislike about Contentstack: 

“Though the UI is sweet basically, there are some instances the place it may very well be improved. For instance, if a web page has a whole lot of fields, it may well get very messy and onerous to know the content material hierarchy.

World fields will not be very intuitive. We assumed that they might work in a sure approach after which we made a small change in a single world discipline that resulted in a large lack of knowledge. Fortunately, the assist crew helped us to retrieve the pages. The UI, nevertheless, did not alert us that this might occur if we proceeded.”

Contentstack Assessment, Pedro Henrique T. 

7. Contentful 

If there’s one factor I takeaway from my expertise with Contentful, it is that the platform is constructed with builders in thoughts first and it reveals.

Integrating Contentful with growth workflows was easy, and my crew had no hassle working with its GraphQL and REST APIs. Fetching content material was clean, and structuring knowledge felt responsive, particularly for a headless CMS. We may simply outline advanced relationships between content material varieties, which made managing large-scale web sites a lot simpler.

Considered one of Contentful’s standout options for me is how effectively it handles advanced content material constructions and localization. As an alternative of duplicating pages or manually creating a number of language variations, I could immediately translate content material into a number of languages and publish it in the best way I wished, in a single click on or in batches—a lifesaver for managing world web sites. The flexibility to maintain content material structured but versatile is among the largest benefits of utilizing Contentful for enterprise-level tasks.

One other main plus? The mixing ecosystem. From what I noticed, Contentful helps a variety of third-party plugins and extensions, making it simple to attach with current instruments and workflows with out heavy customized growth. Whether or not it’s analytics platforms, e-commerce programs, digital asset administration instruments (DAM), or automation instruments, the pliability of Contentful’s APIs ensures clean integration throughout the tech stack.

For my builders, this implies much less time spent on constructing integrations from scratch and extra give attention to optimizing content material supply and performance. I additionally get pleasure from utilizing their visible modeler to map out our content material fashions with totally different content material varieties and the relationships between them. 

Nevertheless, I will be trustworthy and admit that Contentful is extra of a developer-centric CMS possibility. For all its strengths, the content material enhancing expertise might be underwhelming. One other factor I’ve seen is that the nested nature of web page constructing in Contentful could make navigation tough. At instances, I discover myself clicking by way of a number of ranges simply to discover a web page, which slows down my workflow. Whereas I’ve tailored over time, it has made me extra deliberate about how I construction pages from the begin to keep away from pointless complexity.

After which there’s pricing. From what I noticed, the free plan is first rate for testing, however as quickly as you want superior options—increased API limits, localization, governance controls—the prices bounce quick. So, you have to be conscious of that. 

Shortcomings apart, Contentful stays a robust selection In the event you’re managing a big content material operation and wish a developer-friendly CMS with robust multi-language assist. 

 What I like about Contentful:

  • It’s a developer’s dream in the case of APIs and integrations. My crew had no hassle working with its GraphQL and REST APIs, and the fetching content material was clean. Structuring knowledge felt responsive, and the power to outline advanced relationships between content material varieties made managing large-scale web sites a lot simpler.
  • Localization is flawless. As an alternative of duplicating pages or manually creating a number of variations, I can immediately translate and publish content material throughout a number of languages in a single click on or in batches. For world content material administration, this has been an enormous time-saver.

What G2 customers like about Contentful:     

Contentful is extremely simple to make use of, making it a go-to CMS for each builders and content material managers. Its API-first strategy ensures seamless integrations with a variety of different programs, permitting for prime interoperability. I’ve leveraged it throughout numerous corporations and purchasers for a various vary of use instances, and it persistently delivers. As a really composable know-how, it offers groups the pliability to construct precisely what they want, whether or not it is for a easy web site or a extra advanced, content-driven software.”


 – Contentful Assessment, Doug C. 

What I dislike about Contentful:
  • The nested nature of web page constructing makes navigation tough, and I typically should click on by way of a number of ranges simply to make a small replace. Even trying to find particular entries might be irritating
  • .The pricing provides up rapidly from what I’ve heard. As quickly as you want extra API calls, localization, or governance controls, the prices bounce quick. It’s one thing to be conscious of when scaling.
What G2 customers dislike about Contentful: 

“Whereas the developer-facing options are top-notch, the precise content material authoring expertise is frankly sub-par, notably for an enterprise-oriented platform like this.

There are frankly no collaboration options to talk of, and it is too simple for a number of authors to by chance overwrite every others’ modifications. Commenting can solely be completed a discipline degree (so if the sphere is, say, a really lengthy textarea, it is not very helpful).

Many options have UX complexities that make sense from a database POV however really feel clunky from an writer POV. With the ability to fully customise the enhancing interface is ceaselessly touted because the jewel of their crown – however we discovered that even for easy issues (e.g. permitting authors to outline a customized HTML attribute for hyperlinks) you may find yourself having to chop a very customized WYSIWYG editor plugin from scratch.”

Contentful Assessment, Oksari G. 

Now, there are just a few extra choices, as talked about beneath, that did not make it to this record however are nonetheless price contemplating, for my part:

  • Experro: Greatest for mixing headless CMS with built-in eCommerce and personalization.
  • Bloomreach: Greatest for AI-powered search, merchandising, and content material personalization.
  • Strapi: Greatest for open-source, self-hosted flexibility with full API management
  • Kontent.ai: Greatest for enterprise-level modular content material and collaboration.

Click to chat with G2s Monty-AI

Regularly requested questions (FAQ) on headless CMS platforms 

1. How does a headless CMS differ from a standard CMS?

The important thing distinction between a headless CMS and a standard CMS is {that a} conventional CMS controls each content material administration and web site presentation, whereas a headless CMS solely manages content material and delivers it by way of APIs. This implies builders can use any frontend know-how—resembling React, Subsequent.js, or Vue.js—to construct distinctive digital experiences.

2. Who ought to use a headless CMS?

  • Enterprises managing large-scale, multi-platform content material.
  • E-commerce companies in search of quick, API-driven experiences.
  • Builders and companies who need full management over front-end growth.
  • Entrepreneurs who want omnichannel content material supply throughout web sites, cell apps, and extra.

3. What are one of the best headless CMS platforms?

A few of the finest headless CMS choices embrace:

  • Contentful headless CMS – A robust enterprise-grade resolution with robust API integrations and a big market of plugins.
  • Sanity headless CMS – Provides real-time collaboration and a versatile content material enhancing expertise.
  • Storyblok – Recognized for its visible editor, making it extra user-friendly for non-developers.
  • Hygraph – A GraphQL-native CMS designed for structured content material and API-driven tasks.
  • Strapi – An open-source headless CMS that permits full customization and self-hosting.

4. How do I select the precise headless CMS?

Think about these elements when selecting a headless CMS platform:

  • Ease of use: Some platforms (like Storyblok) have visible editors, whereas others are extra developer-centric.
  • API flexibility: Search for a CMS with GraphQL and REST API assist to combine with fashionable frameworks.
  • Scalability: In the event you want enterprise-level governance and multi-language assist, platforms like Contentful headless CMS could also be a greater match.
  • Pricing: Examine pricing fashions primarily based on API utilization, consumer limits, and storage prices. 

5. What are one of the best open-source headless CMS choices?

In the event you’re in search of an open-source headless CMS, listed here are a number of the finest choices:

  • Strapi: One of the crucial standard open-source headless CMS platforms, providing self-hosting, full customization, and a strong API-driven strategy. Helps each REST and GraphQL APIs, making it an incredible selection for builders.
  • Directus: A versatile open-source CMS that sits on prime of any SQL database, permitting you to handle content material with out being locked into a selected construction. Perfect for groups that need full management over their backend.
  • Payload CMS: A contemporary JavaScript-based CMS constructed on Node.js and MongoDB, designed with TypeScript assist and a robust API-first strategy.
  • KeystoneJS: A light-weight however highly effective headless CMS, nice for many who need to construct customized content material experiences utilizing GraphQL and React.
  • TinaCMS: A novel headless CMS designed for Git-based content material administration, making it good for groups that need real-time enhancing whereas maintaining content material in a Git repository.

6. Can I exploit WordPress as a headless CMS?

Sure, WordPress headless CMS setups are potential utilizing the WordPress REST API or WPGraphQL. This permits WordPress to behave because the backend whereas utilizing a contemporary frontend framework like Subsequent.js, React, or Vue. Nevertheless, this strategy requires extra developer effort in comparison with utilizing a local headless CMS.

7. Is a headless CMS good for eCommerce?

Sure, a headless eCommerce strategy is more and more standard. A headless CMS permits companies to handle content material individually from the eCommerce backend, offering extra flexibility in designing product pages and personalised procuring experiences. Well-liked headless CMS platforms combine with Shopify, Magento, BigCommerce, and different eCommerce platforms.

8. How does a headless CMS deal with content material localization?

Most headless CMS platforms have built-in localization options, permitting customers to handle multi-language content material effectively. As an alternative of duplicating pages, you may retailer a number of language variations in a single content material entry and serve the right model primarily based on consumer location. Contentful, Sanity, and Storyblok supply robust localization instruments.

Headless, however not clueless

If there’s one factor I’ve discovered, it’s that not all headless CMS platforms truly work for each builders and content material groups—regardless of what they promise. Some have highly effective APIs however want heavy customization to enhance the editorial expertise. Others strike a greater steadiness between flexibility and usefulness. Open-source choices like Strapi and Directus offer you complete management however require extra hands-on upkeep.

However greater than this, going headless fully modifications the way you construction content material in your web site. I didn’t absolutely grasp that till I labored with these instruments myself—the best way entries, fields, content material varieties, and APIs are dealt with could make or break your workflow.

So in case you’re selecting a headless CMS, don’t simply take a look at options. Take into consideration how your crew truly works and what sort of content material you publish. The appropriate CMS is the one which makes content material administration simpler in your entire crew. And in case you’re something like me, you’ll in all probability undergo just a few earlier than you discover the one that really suits how your crew works.

Nonetheless on the hunt? Discover our classes of content material administration programs to seek out one of the best match in your web site wants. 


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