6 Finest E-commerce Platforms of 2025: My Evaluation

My journey in digital advertising and marketing started at an e-commerce company. I labored intently with purchasers operating their companies on e-commerce platforms like Shopify, BigCommerce, and Magento.

It was there that I developed a robust basis in understanding what makes an e-commerce platform useful—totally related performance, scalability, and ease of use. I’ve all the time been inquisitive about which platform would go well with most companies. I wished to check e-commerce platforms that will help not simply my dream pet retailer enterprise but additionally a digital retailer and a publication sooner or later.

I don’t love coding, and I wished instruments that will help me from the get-go. To make sure a well-rounded analysis, I collaborated with totally different enterprise house owners to grasp how these platforms have advanced through the years to satisfy trendy enterprise wants.

Under, I’ll share my expertise with the six greatest e-commerce platforms after hands-on testing and detailed evaluation. Whether or not you’re launching a brand new retailer or contemplating a platform improve, my findings will allow you to make an knowledgeable selection.

The six greatest e-commerce platforms I like to recommend attempting in 2025

In my expertise, e-commerce platforms have made operating an internet retailer easy for everybody. They permit you to listing merchandise, course of funds, observe stock, and handle orders—all from one place. However the most effective e-commerce platforms go nicely past the fundamentals. They’ve advanced into complete enterprise hubs that deal with each advertising and marketing and analytics.

Throughout my testing, I found how far these instruments have are available in serving to companies develop. Options, together with AI-powered suggestions, automated stock monitoring, and integrations with marketplaces and social platforms, are all widespread. These platforms aren’t only for establishing store—they’re designed to optimize each step of the shopper journey, from searching to checkout.

Selecting the best e-commerce platform is crucial for the graceful operation of any enterprise. I discovered some platforms that had been extremely easy to make use of, whereas others required extra studying however provided extra superior tailoring choices. All of it will depend on your small business dimension, targets, and technical experience.

What units aside the most effective e-commerce platforms

These are a number of the vital components I thought of when evaluating the most effective e-commerce platform.

• Core options for e-commerce platforms ought to cowl all of the necessities: product itemizing administration, cost gateways, stock monitoring, and order success. I prioritized platforms that additionally provide superior options reminiscent of multi-channel promoting, deserted cart restoration, and built-in web optimization instruments. These options be certain that companies can streamline operations whereas maximizing gross sales potential.
• Ease of use is one thing I contemplate a must have for all instruments. Managing an internet retailer entails complicated duties, so a clear, accessible design makes all of the distinction. I seemed for platforms with easy navigation, drag-and-drop design choices, and dashboards that make it simple to handle stock, orders, and analytics with out requiring technical experience.

• Scalability and adaptability enable companies to develop with out worrying about switching instruments. I evaluated platforms primarily based on how nicely they accommodate rising product catalogs, larger site visitors, and increasing gross sales channels. Platforms that enable for intensive fine-tuning—whether or not by means of APIs, third-party apps, or themes—ranked larger, as they’ll adapt to particular enterprise wants over time.

• web optimization and advertising and marketing instruments are nice-to-have options which can be vital for driving natural site visitors and maximizing visibility. That’s why I paid particular consideration to platforms that provide important web optimization options like customized URLs, meta tags, schema markup, and web site pace optimization. Platforms that simplify the method of implementing these web optimization greatest practices stood out to me as a result of they permit companies to rank larger on search engines like google and entice extra prospects.

• Integration Capabilities with third-party instruments allow you to join with your small business’s most vital channels. I seemed for options that simply join with fashionable apps and companies like accounting software program, CRM methods, and different marketplaces. I additionally worth integrations with social media platforms and analytics instruments.

• Efficiency and safety are necessary for any dependable platform to deal with excessive site visitors volumes with out lag or downtime. I evaluated the platforms’ efficiency, uptime, and loading speeds to make sure they meet the wants of each prospects and enterprise house owners. Safety was one other essential issue—I seemed for platforms that provide SSL certificates, PCI compliance, and environment friendly fraud prevention measures.

• Buyer Assist could make an enormous distinction when points come up. I assessed the standard of every platform’s help, together with the supply of 24/7 stay chat, telephone help, and complete documentation or boards. Platforms with energetic consumer communities are positively a giant win, as they supply extra troubleshooting sources.
• Pricing is all the time an element, nevertheless it’s additionally about worth for cash. I thought of how nicely every platform balances pricing with the options it gives. Clear pricing constructions, inexpensive plans for small companies, and scalability for rising enterprises had been key issues.

Over the previous few weeks, I’ve examined six e-commerce platforms that actually stood out. Regardless that this listing is brief, it has one thing for each enterprise dimension. And like me, additionally, you will relate to a number of the wins and a few losses for every platform.

The listing beneath incorporates real consumer evaluations from e-commerce platforms. It’s vital to notice that within the context of this listing, distributors providing a free trial are additionally thought of free. 

To be included on this class, an answer should:

• Assist corporations run their e-commerce enterprise on a single, unified platform
• Handle e-commerce services, in addition to product info
• Ship commonplace choices to create on-line shops that may be custom-made
• Embrace performance for personalization to enhance the shopper expertise
• Present options for or combine with drop transport and stock administration software program
• Observe and handle prospects, their order historical past, and on-line conduct
• Enable corporations to decide on between a number of cost choices and gateways
• Assist the headless commerce structure and supply native cellular apps
• Provide safety, or encryption of knowledge and knowledge, or each, and adjust to laws
• Embrace options for e-commerce information administration, integration, and search

*This information was pulled from G2 in 2025. Some evaluations might have been edited for readability.  

1. Shopify: Designed for small and medium-sized companies
2. Shopify Plus: Designed for enterprise high-growth, high-volume manufacturers.

I used to be fortunate sufficient to check each these platforms in numerous situations. For small and medium companies, I discovered Shopify to verify all the proper packing containers. I cherished their consumer interface again then, and I nonetheless find it irresistible now. And the largest win for me? No coding is required for this device’s most simple setup. 

It was simple to arrange a retailer and hyperlink up with third-party platforms to import dropshipping merchandise. I additionally get pleasure from their spectacular library of themes, which aren’t simply fairly but additionally useful and optimized for cellular. I additionally respect the cost integration choices on Shopify, that are easy to arrange. 

Their enterprise providing, Shopify Plus, was a unique expertise altogether. Once I labored with purchasers operating a bigger enterprise, Shopify Plus was a boon to them. Enterprises and high-growth companies require these extra superior options and configurability.

I personally cherished that I might create a number of storefronts underneath one account. It is a game-changer in the event you function in numerous markets or languages. The account additionally comes with entry to Shopify’s Launchpad device, which helps you propose and automate gross sales occasions.

Yet another optimistic? You’ll additionally get devoted help from Shopify Plus, which features a service provider success supervisor. Working with them was like having my very own private information for the platform. Shopify Plus API additionally permits for superior modifications, which helped me combine methods with none effort.

I didn’t have probably the most good expertise with Shopify or Shopify Plus. As a lot as I cherished the Shopify template choices, creating customized pages was not the simplest. I both needed to attain out to our builders or spend additional time studying Liquid (Shopify’s coding language). There have been additionally some updates that will trigger lags, which could be irritating once you’re in the course of managing your retailer. 

I additionally had problem making modifications to promoting integrations. As somebody who depends closely on monitoring advert efficiency, I observed some inconsistencies with Shopify’s measurement.

What I dislike about Shopify:

• Whereas updates are crucial, I observed occasional lags in efficiency after system updates, which disrupted my workflow at occasions. These minor hiccups made duties like product updates or navigation really feel much less fluid.
• I discovered promoting integrations annoying to take care of at occasions because of inconsistencies in advert efficiency information. This made monitoring marketing campaign outcomes extra time-consuming and fewer dependable, particularly when evaluating metrics throughout platforms.

What G2 customers dislike about Shopify:

Although it is simple to arrange, the charges are a bit of excessive, and you might be restricted as to how a lot you may actually do with out including plug-ins. Relying on the kind of enterprise, their cost gateway additionally doesn’t work, and you need to get hold of a third-party POS. When points do happen, it causes a variety of lag time because it’s laborious to find out the proprietor of the problem.

– Shopify Evaluation, Ishan P.

What I dislike about Shopify Plus:

• Much like Shopify, I observed occasional efficiency lags on Shopify Plus following updates, which might disrupt workflows at crucial occasions. These minor disruptions had been tough to deal with, particularly throughout busy gross sales intervals when each second counts.
• Whereas Shopify Plus APIs are highly effective, I usually discovered myself needing assist from builders to combine or customise sure options. This reliance on technical experience added complexity to duties that I had hoped could be extra user-friendly.

What G2 customers dislike about Shopify Plus:

One draw back of Shopify Plus is the fee, which could be steep, particularly once you issue within the want for extra apps to get the performance you need. Whereas the platform is highly effective, some options you may anticipate to be included require third-party apps, including to the expense. Moreover, whereas the help is mostly good, there could be occasions when it feels a bit gradual or not as thorough as you’d like, which could be irritating once you’re coping with pressing points.

– Shopify Plus Evaluation, Gautama S.

In my expertise working with e-commerce purchasers, I discovered WooCommerce one of many best to work with. After all, if you’re aware of WordPress, getting accustomed to WooCommerce is straightforward. With its WordPress integration capabilities, it was simple to see why many companies selected this platform.

One in all my favourite issues about WooCommerce is the numerous free and premium plugins that allow you to customise your retailer precisely the way you need. From cost gateways to monitoring stock, it made dealing with the shopper’s web site simple. The ultimate factor that I like about this device is that it’s free to start out! WooCommerce itself doesn’t include a price ticket, and plenty of options are accessible with out paying a dime. Whether or not you’re promoting bodily merchandise, digital downloads, and even subscriptions, this device is flexible and versatile for all wants. I’ve run small pastime shops, they usually maintain up nicely.

However I noticed my purchasers really feel the pinch in some instances. Whereas the bottom platform is free, a variety of the superior performance requires paid extensions. I noticed that superior transport choices or sturdy analytics would price them additional. These extra options will finally add up. One other space I used to be caught fixing is the plugins. I’ve had moments the place one plugin would break one other or trigger sudden bugs. It takes a little bit of trial and error to search out the proper mixture. 

WooCommerce labored like a attraction for my small pastime retailer. However issues are likely to decelerate in case your product catalog grows or site visitors spikes. With out technical know-how, reminiscent of caching, database optimization, and typically even server upgrades, optimizing efficiency may turn out to be tough. Lastly, I do know not everyone seems to be aware of WordPress. This makes WooCommerce a troublesome choice, because it doesn’t work as a standalone answer.

What I dislike about Woocommerce:

• Regardless of the abundance of plugins, I encountered a number of reliability points the place plugins would battle with one another or cease functioning after updates. This disrupted workflows, notably when managing duties like automated electronic mail notifications or cost processing.
• Product administration felt cumbersome due to the much less sensible interface, requiring extra handbook enter to prepare classes or replace pricing. It took additional effort to completely grasp all of the options, which slowed me down when managing bigger inventories.

What G2 customers dislike about Woocommerce:

In case you depend on premium plugins to your e-commerce retailer’s web site, the month-to-month or annual prices can start to extend. A few of the free or lifetime buy plugins cease being developed, leading to a have to search for new options. It may be tough to know what to make use of to broaden performance whereas retaining prices down. Be sure to actually take into consideration your retailer, what performance it should want, what plugins shall be wanted, and what the full prices shall be. In case you needn’t depend on an online developer to do all this, it might assist preserve prices low.

– WooCommerce Evaluation, Jeffrey Okay.

I do know that Salesforce gives virtually each enterprise answer you may consider, however e-commerce platforms? Salesforce Commerce does an excellent job right here too. Much like Shopify, Salesforce gives each B2C Commerce and B2B commerce platforms.

I’m a fan of consumer interface, and Salesforce Commerce completely nails this facet—at the very least when you get the grasp of it. Navigating the platform feels intuitive, and I used to be capable of handle merchandise, prospects, and even promotional campaigns uninterrupted. 

For B2C? It’s simply as environment friendly with customized purchasing experiences and integration with CRM instruments. In case you’re in B2B, you’ll love how flawlessly it handles complicated catalogs and tiered pricing. 

Integration is one other space through which I discovered Salesforce to be dependable. The platform syncs fantastically with different Salesforce merchandise (in fact, it’s Salesforce!), which suggests I used to be not scrambling to piece collectively buyer information from totally different methods. Plus, API help is one other favourite of mine. It makes connecting third-party instruments like cost gateways and transport companies comparatively painless.

Salesforce’s scalability is one other optimistic. I used to be ready to make use of Salesforce Commerce with none points for each mid-sized and enterprise companies. 

For me, Salesforce Commerce was not the simplest to be taught and adapt to. I had a tough time customizing workflows, and the complexity of this platform can’t be ignored.

With all the ability Salesforce has with integration and cloud, it typically stumbles with regards to its general efficiency. Throughout excessive site visitors or updates, the platform tends to lag, which could be discouraging for potential patrons.

Additionally, it isn’t probably the most cost-effective choice on this listing. The platform’s sturdy options and adaptability come at a premium, and the extra prices for personalization and third-party integrations can add up rapidly. 

What I dislike about Salesforce Commerce for B2C:

• I skilled efficiency slowdowns throughout high-traffic intervals, particularly when operating flash gross sales or processing a lot of simultaneous transactions. These disruptions made it tougher to handle buyer inquiries or monitor gross sales in real-time.
• The restricted storefront templates had been disappointing as a result of they required vital tweaking to realize a refined and distinctive design. This added additional time to the setup course of and left me wishing for extra out-of-the-box customized setup choices.

What G2 customers dislike about Salesforce Commerce for B2C:

Had a variety of points throughout updates, whether or not that was Salesforce updates or updates with our methods. We had a variety of issues. When updates occurred, all the system shut down, which triggered huge delays on our finish.

– Salesforce Commerce for B2C Evaluation, Kristy B.

What I dislike about Salesforce Commerce for B2B:

• Mastering the platform was difficult, because it required vital coaching and technical experience to configure workflows and handle superior options. I discovered myself dedicating additional time to studying the system, which slowed my progress initially.
• Customizing workflows usually felt overly complicated due to the intensive setup required for even small changes. For instance, creating an automatic approval course of for orders took for much longer than I anticipated.

What G2 customers dislike about Salesforce Commerce for B2B:

Customization and Flexibility: It gives sturdy instruments for customizing the consumer expertise, permitting companies to tailor the platform to their particular wants and trade necessities.

Integration Capabilities: The platform integrates seamlessly with different Salesforce merchandise and third-party purposes, enabling a unified view of buyer interactions and enterprise processes.

Superior Analytics: Salesforce Commerce for B2B contains highly effective analytics and reporting instruments that assist companies acquire insights into buyer conduct, gross sales tendencies, and efficiency metrics. Scalability: It helps a variety of enterprise sizes and might scale as your small business grows, accommodating rising transaction volumes and increasing product catalogs.

– Salesforce Commerce for B2B Evaluation, Mohd B.

I used to be pleasantly shocked whereas testing SAP Commerce Cloud. One of many issues I like about it’s its integration capabilities. 

If your small business depends on SAP ERP or S/4HANA, the seamless connection between these methods may be very useful. The platform can also be nice at juggling each B2B and B2C fashions. It handles the complexities of those totally different enterprise varieties with ease, making it extremely versatile.

SAP Commerce Cloud additionally shines with regards to scalability. Whether or not deploying new microservices or scaling up to satisfy seasonal demand, the platform holds up nicely. The cloud-based structure appears tremendous dependable.

The price of SAP Commerce Cloud generally is a bit excessive, particularly for smaller companies. In case you’re not already aware of SAP’s ecosystem, it’s going to take a while to determine issues out. Whereas the platform’s flexibility is nice, getting all the pieces arrange generally is a actual ache. 

I additionally encountered efficiency points throughout deployment, which it’s best to contemplate in the event you plan to often replace.

The help for the platform additionally leaves a lot to be desired. Whereas SAP gives a variety of sources, the responsiveness of its technical help crew could be hit and miss. Once you’re caught on a difficult situation, ready for assistance is the very last thing you need.

What I dislike about SAP Commerce Cloud:

• Whereas the system is powerful, I observed occasional slowdowns throughout replace deployments, notably when processing massive workloads or operating analytics. This triggered delays in operations, which could possibly be disruptive throughout peak exercise.
• For somebody unfamiliar with SAP’s ecosystem, the preliminary setup felt overwhelming as a result of complicated configuration course of. Duties like defining workflows and integrating third-party instruments required extra effort and technical understanding than anticipated.

What G2 customers dislike about SAP Commerce Cloud:

One of many issues we favored the least is the customization functionality. Though it’s customizable in most facets, a talented improvement crew is important to make any modifications, even when they’re easy at a visible or performance stage.

– SAP Commerce Cloud Evaluation, Ivan R.

Once I first began my profession in digital advertising and marketing, Wix was one of many best websites to arrange and experiment with. For an individual with no coding expertise, I had a totally useful web site up and operating very quickly.

Wix’s drag-and-drop editor is my absolute favourite. The templates are good for beginning a weblog, launching an internet retailer, or showcasing your portfolio.

Wix additionally gives quite a lot of design choices. Need to tweak a colour right here or transfer a bit there? No downside. Wix additionally packs in a bunch of options like contact varieties, electronic mail integrations, and even e-commerce instruments. I discovered establishing an internet retailer for purchasers surprisingly easy. 

Whereas Wix is wonderful for newbies, I did run into some hiccups once I tried to make use of extra superior options. For instance, the cellular model of my web site didn’t all the time look nearly as good as I wished. 

I additionally didn’t benefit from the lengthy loading occasions, particularly on cellular units. This is likely to be a much bigger concern in the event you’re concentrating on customers who won’t have the quickest web connections.

Even with its nice flexibility choices, Wix might really feel limiting to superior customers. As I progressed with the platform, I noticed it’s good for easy websites, however energy customers may really feel constrained. As Wix integrates with many apps and instruments, the fixed third-party notifications on Wix can get a bit overwhelming.

What I dislike about Wix:

• Wix gives instruments for cellular optimization, however I discovered the cellular responsiveness to be inconsistent. I needed to manually tweak components like font sizes and picture placements to make sure the location seemed good on smaller screens.
• Superior customization choices felt restricted in comparison with different platforms, notably when attempting to fine-tune the design. After some time, I discovered myself constrained by the platform’s capabilities, which hindered my capacity to realize a extra subtle look.

What G2 customers dislike about Wix:

We typically have difficulties getting ready photos to work in numerous templates. This problem is almost definitely because of our restricted design capability reasonably than a flaw in Wix. We might respect tutorials on the way to use the picture blocks extra simply.

– Wix Evaluation, Ram S.

Ecwid was not a device that was acquainted to me earlier than this testing, however I’m glad I stumbled upon this tremendous easy-to-use device!

If you’re like me and dread difficult tech setups, you’ll respect Ecwid’s effortless-to-use design. The step-by-step setup information walked me by means of all the pieces, from importing my product photos to configuring cost choices. I particularly favored how the dashboard offered clear prompts for duties like connecting a website or enabling transport choices.

One other factor I respect is how customizable all the pieces is. I used to be capable of tweak the shop to suit my model’s appear and feel through the use of Ecwid’s built-in themes and plugins.  Additionally they provide widgets that enable me to embed my retailer instantly into my present web site with out trouble. 

The platform additionally excels at buyer administration. Its options embody monitoring orders, sending notifications, and even establishing reductions or particular gives, which makes buyer retention simpler.

Product administration can also be one other space Ecwid managed to shock me. I discovered including, updating, or organizing merchandise very easy, which is a large plus once you’re managing a rising stock.

Regardless that the free plan is nice for beginning out, one factor that bothered me is how lots of the superior options are locked behind a paywall. The flexibility to make use of deserted cart restoration, promote on a number of gross sales channels like Amazon or eBay, and entry detailed gross sales analytics are all premium options. These are instruments that would actually assist streamline my operations and enhance gross sales, however not getting access to them on the free plan feels limiting. 

I additionally want some options had been extra sturdy out of the field. Whereas the platform is nice for fundamental retailer setups, I’ve usually discovered myself wanting superior analytics like buyer segmentation or real-time gross sales monitoring. It could even be useful to have extra detailed design choices for the checkout course of and product pages without having third-party apps or extra charges. These lacking components typically make me really feel restricted in scaling my retailer successfully.

What I dislike about Ecwid:

• The free plan is nice for beginning out, however I rapidly hit its limitations, notably with the product cap and lack of superior advertising and marketing instruments. Upgrading to a paid plan grew to become crucial a lot ahead of I had hoped.
• Configuration choices for the checkout course of and product pages had been fairly restricted except I invested in third-party apps or premium options. This made it tougher to tailor the shopper expertise to match my model totally.

What G2 customers dislike about Ecwid:

I are likely to make a number of merchandise from one emblem; I simply want as I created the primary product, I might select what product I need to accompany a complete outfit or dwelling decor in a single fell swoop. Ecwid offers about 5 choices at a time for clothes; I’m an influence consumer, and I might wish to see at the very least 15-20 choices to rapidly create a number of merchandise on the identical time, principally higher batch processing of a number of merchandise, additionally mock-up downloads, must be a bit extra streamlined.

– Ecwid Evaluation, Shindon B

If you’re simply launching your small business, these greatest free e-commerce platforms are an effective way to get began!