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1986 Dodge Conquest: Favourite Automotive Adverts | The Each day Drive

A Mitsubishi captive that by no means discovered a perpetually residence.

1986 Conquest, Red
1986 Dodge/Plymouth Conquest

They’re known as captive imports, they usually’re not as widespread as they as soon as had been. A captive import is a car constructed by a overseas producer, and bought beneath the banner of a home maker. The GEO lineup of vehicles and vehicles was comprised solely of captive imports.

1986 Dodge Conquest

Captive Imports

Offered via Chevrolet sellers between 1989 and 1997, GEO’s lineup included the Metro, which was constructed by Suzuki, the Prism, which was provided by Toyota, and the Storm, which got here by the use of Isuzu.

However whereas GEO tapped numerous makers for its portfolio, Chrysler proved remarkably loyal to single supplier of typically inexpensive small vehicles: Mitsubishi. The connection goes again so far as 1971, when Dodge bought it’s first Mitsubishi, the Colt. Plymouth, too, one other Chrysler model, would go on to promote the Colt—yup, similar title—in addition to the Cricket, Arrow, and Sapporo.

1986 Dodge/Plymouth Conquest
1986 Dodge/Plymouth Conquest advert

Dodge Conquest/Plymouth Conquest

However, these had been principally smaller, sensible vehicles, all with engaging value tags. That stated, the Sapporo was a cultured little couple associated mechanically to the topic of this text. However, till 1987, nothing bearing the Chrysler badge had been constructed by Mitsubishi. And when Chrysler lastly did promote a automobile constructed by the Japanese maker, it was fairly particular. However this is able to occur solely after Dodge and Plymouth had a crack at it first.

New for 1984 was the Dodge and Plymouth (yup, each manufacturers, on the similar time) Conquest. A clone of the Mitsubishi Starion sports activities coupe, the Conquest was a world-class efficiency automobile that includes all kinds of go-fast goodies principally unknown to both Dodge or Plymouth franchises, together with: a gasoline injected, turbocharged, intercooled engine that includes steadiness shafts and a turbo water jacket, and a chassis NOT derived from Chryslers drained Okay-Automotive structure.

However, with a beginning value of practically $13,000, the Conquest wasn’t properly suited to Dodge and Plymouth showrooms, locations the place the widespread Aries and Reliant respectively bought for as little as $6000.

Chrysler Conquest

After two years of being bought as a Dodge and a Plymouth, the Conquest was promoted to premium standing, and started sporting a Chrysler badge for 1987. Gross sales of the Conquest by no means took off, nevertheless, maybe as a result of Chrysler clients, nonetheless very keen on vinyl roofs and wire wheel covers, didn’t know what to make of the rakish, 176-horsepower sports activities automobile.

The advert featured right here is enjoyable as a result of it contains plenty of stats, most of that are unnecessarily rounded to the a whole bunch place, and a fairly dramatic picture of the Conquest. The automobile was discontinued after two years as a Chrysler, having by no means actually been up to date in any means over its six-year run.

This editor loves the styling, which is unapologetically Japanese, and the blocky, super-cool five-spoke wheels.

Conquest Costs

A fast scan of Conquest gross sales—of any model—produced asking costs starting from $10,000 to $30,000, with most vehicles listed for round $15,000. Not dangerous for a short-lived captive import that by no means actually discovered a house.

1986 Dodge/Plymouth Conquest ad
1986 Dodge/Plymouth Conquest advert

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